A Great Resource for Innovative Marketing
April 22, 2025

A Great Resource for Innovative Marketing

Jack Eizenhafer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

We use Demandbase for digital add campaign projects. We start with lists inside programs in Marketo and then we have an integration set up with Demandbase where we reference people in those programs and we build Account lists inside Demandbase that we use to target B2B or B2C customers with digital ads. These lists can be used to create look a like lists.

Pros

  • The clean and direct layout and visuals make learning in the platform pretty easy
  • The platform integrates with a large variety of other systems and tools
  • It does a great job improving account-based marketing and we are an organization that deals with a lot of accounts

Cons

  • I worry that sometimes the data may be outdated and not updated as often as it should be
  • Demandbase can only pull "member of program" from Marketo not "member of smart list"
  • Depending on the project, the cost can be pretty high
  • We are still learning of its full capabilities so the ROI has not been very high yet
I was able to learn how to navigate through the platform pretty easily and everything is organized and laid out logically how I would expect it. The platform could have easily been much more difficult to understand/ learn if Demandbase wasn't careful because of it's ability to hold a lot of complex data.
I have used Marketo much longer and know how to do a lot more in that platform so I prefer that more at the moment but am willing to grow in my knowledge/ use if I can understand more how to better utilize Demandbase and be more cost effective and efficient.

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

No

If we need a B2C list for a digital ad project such as LinkedIn, it is easier to use Marketo's integration with the platform but if we are trying to create a broad B2B account list for a digital ad it is much better using Demandbase.

Demandbase One Feature Ratings

7.5
Integrations with third-party software
6
Automated workflow & orchestration
9
6.7
3rd party intent signals
5
Downstream intent signals
7
Account identification
8
7.7
Standard visitor segmentation
8
Behavioral visitor segmentation
9
ABM sales intelligence
6
8.3
Automated routing and prioritization
7
Customer interaction histories
9
Personalization
9
Engagement data tracking
8
6.2
Ad campaign creation
7
Display advertising
7
Contextual advertising
5
Social advertising
5
Ad reporting and analytics
7

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