Item: Demandbase One
Rating: 8
Author: Verified User

Overall Satisfaction with Demandbase One

Use Cases and Deployment Scope

I use it to provide advertising to targeted accounts (within the Demandbase DSP and in Linkedin), send triggered email nurtures in Hubspot and provide insight into marketing contribution for closed/won accounts. And our sales team uses Demandbase One for account intelligence and to help prioritize outreach.

Pros and Cons

Pros

Account intelligence
Real time alerts
Targeted advertising

Cons

Contact quality
Sales adoption
Interconnectivity with other platforms like LinkedIn Sales Navigator

Return on Investment

Better insights into account behavior
Improved targeting of target accounts
Starting to make the argument for impact of marketing programs on non marketing sourced leads/accounts

Usability

Still struggling with sales adoption. UX difficulty/differences between different features and use cases.

Alternatives Considered

6sense

I'm not sure about current feature set, but will reevaluate in October. It seemed more algorithmic than the Demandbase One set-up process.

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Would you buy Demandbase One again?

Yes

Other Software Used

Salesforce CMS, HubSpot Marketing Hub, Google Gemini

Likelihood to Recommend

Surfacing insights into account engagement activities. Relatively easy to deploy ad cover for targeted accounts. Sales team continues to have difficulty with taking action based on insights gleaned form Demandbase One. Contacts database is frequently found to be outdated.

Demandbase One Feature Ratings

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Demandbase One Pros and Cons

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