Demandbase one review
April 30, 2025

Demandbase one review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

Account Identification and Targeting: Demandbase One helps in identifying and targeting high-value accounts by providing insights into which accounts are researching relevant topics and showing intent to purchase. One of the main business problems it address is account based marketing metrics I use weekly snapshots of account-based marketing metrics, including web traffic, top accounts, newly engaged people, and accounts with the highest intent.

Pros

  • Account Identification and Targeting
  • Engagement and Personalization
  • Sales and Marketing Alignment

Cons

  • Simplified User Interface
  • Better Integration with Existing tools like social media
  • Positve: Enhanced account targeting and prioritization
  • Negative: Complex integration and feature accouncements
  • Negative: Sales and Marketing Alignment
Its pretty striaghtforward. No glitches that I have experienced. Easy to use.
I like Demandbase better then Bullhorn. Demandbase is alot more user friendly.

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

I would say the biggest thing is account identification and targeting. Get marketing info and insight as it pertains to my account list.

Demandbase One Feature Ratings

Integrations with third-party software
3
Automated workflow & orchestration
6
3rd party intent signals
9
Downstream intent signals
9
Account identification
8
Standard visitor segmentation
7
Behavioral visitor segmentation
7
ABM sales intelligence
7
Automated routing and prioritization
9
Customer interaction histories
8
Personalization
8
Engagement data tracking
7
Ad campaign creation
9
Display advertising
8
Contextual advertising
8
Social advertising
2
Ad reporting and analytics
2

Comments

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