Demandbase One Review
December 17, 2025

Demandbase One Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

I specifically use Demandbase One to serve programmatic ads to a targeted audience. Our team uses the platform to create a custom audience so that we are able to reach highly targeted buyers.

Pros

  • platform visibility
  • ease of use
  • account targeting

Cons

  • IO creation
  • more targeting parameters
  • effective campaign budgeting
  • all-in-one platform
There are some areas of improvement, but overall, the platform is pretty self explanatory and easy to navigate through. There are also a lot of useful help pages.
Demandbase's targeting is a bit less specific, but reporting is much clearer and easier to use.

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Suitable for B2B marketers looking to target specific audiences and report on them in a detailed way.

Demandbase One Feature Ratings

8.0
Integrations with third-party software
8
Automated workflow & orchestration
8
6.7
3rd party intent signals
7
Downstream intent signals
5
Account identification
8
7.0
Standard visitor segmentation
Not Rated
Behavioral visitor segmentation
Not Rated
ABM sales intelligence
7
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
7.7
Ad campaign creation
8
Display advertising
8
Ad reporting and analytics
7

Comments

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