Item: DemandScience
Rating: 6
Author: Rajiv Chidambaram, BE, MBA

Use Cases and Deployment Scope

DemandScience helps with our pipeline strategy by providing access to high-quality leads. We run different campaigns for each of our main products and audiences - and get a healthy supply of leads from the Demandbase platform. Our campaigns include ABM, BANT, and wider content syndication programs that help us get the pipeline for various stages of the funnel.

Pros and Cons

Great Support
Targeting and audience set up
Lead quality
Reporting

Manual campaign set up
Repetitive tasks needed to be performed
No direct access to platform

Return on Investment

Pipeline and Opportunity Development
ROI on Marketing Dollars Spent
Lead Quality Improvement

Support Rating

Support is excellent. Since almost all setup and campaign execution is done through the Account Manager - I have found them to be very fast in response and they provide a good template to ensure all campaign variables are set up correctly. Even after the campaign is completed, they are helpful in providing detailed reporting, etc.

Alternatives Considered

Taboola and Substack

DemandScience is a good tool, but doesn't measure up to some other more tech-oriented content syndication players. Taboola is an excellent tool that has a very good user interface to set up the launch and monitor campaigns.

Key Insights

Do you think DemandScience delivers good value for the price?

Yes

Are you happy with DemandScience's feature set?

Did DemandScience live up to sales and marketing promises?

Yes

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

Yes

Other Software Used

G2 Seller Solutions, Miro, Asana

Likelihood to Recommend

DemandScience is a good tool for someone who is new to content syndication and lead generation. It does the job pretty well. It lacks on the technology side - by not giving access for users to the platform - so difficult to do their own setup, research, and reporting.

Basic Tool for Getting Started with Content Syndication

Overall Satisfaction with DemandScience