Digital Analytix from a Consultant Point of View.
May 29, 2014

Digital Analytix from a Consultant Point of View.

Sampsa Suoninen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Digital Analytix

I consult in implementing and taking advantage of Digital Analytix for my customers from basic website tracking to application tracking. This includes both planning, documenting and creating code for tracking.
  • Flexibility on data collection, namely on ability to customize the implementation.
  • Integration and ability to access data in multiple ways.
  • Ability to modify data: On-the-fly and post processing to fix issues or enrich it.
  • Streaming measurement is excellent.
  • Cross platform tracking with Multiplatform tracking.
  • The user interface currently is lacking, but the new version that is currently in beta is far more user friendly.
  • Resources: Sometimes the latest documentation and libraries are hard to find.
  • Part of the flexibility with variables (labels) brings complexity, as there is no list to choose from, you need to know what variable name you are looking for.
  • My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
  • Adobe Analytics,Google Analytics,Webtrends Analytics,IBM Unica,IBM Digital Analytics,Piwik
All in all more flexible than others and ability to integrate is great. Also if you need mostly streaming measurement, it's definitely worth a look.

Digital Analytix lacks in-house modules to provide powerful dashboards or testing/targeting, advertising and such, so relies on partners to provide functionality.

My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
If you are looking for a tool that provides great potential for customization, impressive ability to connect data to different sources, impressive streaming measurement and a flexible way to see data, then Digital Analytix might be for you. You basically need an in house analyst and good planning (consulting) to get the most out of the tool.