Overall Satisfaction with Digital Analytix
I consult in implementing and taking advantage of Digital Analytix for my customers from basic website tracking to application tracking. This includes both planning, documenting and creating code for tracking.
- Flexibility on data collection, namely on ability to customize the implementation.
- Integration and ability to access data in multiple ways.
- Ability to modify data: On-the-fly and post processing to fix issues or enrich it.
- Streaming measurement is excellent.
- Cross platform tracking with Multiplatform tracking.
- The user interface currently is lacking, but the new version that is currently in beta is far more user friendly.
- Resources: Sometimes the latest documentation and libraries are hard to find.
- Part of the flexibility with variables (labels) brings complexity, as there is no list to choose from, you need to know what variable name you are looking for.
- My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
- Adobe Analytics,Google Analytics,Webtrends Analytics,IBM Unica,IBM Digital Analytics,Piwik
All in all more flexible than others and ability to integrate is great. Also if you need mostly streaming measurement, it's definitely worth a look.
Digital Analytix lacks in-house modules to provide powerful dashboards or testing/targeting, advertising and such, so relies on partners to provide functionality.
Digital Analytix lacks in-house modules to provide powerful dashboards or testing/targeting, advertising and such, so relies on partners to provide functionality.