I couldn't recommend Dotdigital highly enough!
January 22, 2025
I couldn't recommend Dotdigital highly enough!

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dotdigital
Dotdigital is the marketing automation platform we use for communicating with direct customers and prospects. More specifically, we use Dotdigital for database management and segmentation, email marketing (single campaigns and ongoing automated programs), SMS communication, surveys and storing customer information, multi-channel audience sharing and more. The user interface, analytics, and reporting tools make the platform easy to use and customise, as well as gain insight into customer interests and behaviour.
The built-in RFM segmentation ensures we're speaking to our customers with the right message, via the right platform, at the right time in their journey. Dotdigital offers all of the tools and features we need to enable our small team to efficiently manage our marketing and communication plans for our business. There are constantly new releases that offer additional capabilities within the platform, and the customer success managers are invested in our business and so dedicated to helping us achieve our goals that they feel like they're part of our in-house marketing team. Overall it's a pleasure to work with Dotdigital, I highly recommend it.
The built-in RFM segmentation ensures we're speaking to our customers with the right message, via the right platform, at the right time in their journey. Dotdigital offers all of the tools and features we need to enable our small team to efficiently manage our marketing and communication plans for our business. There are constantly new releases that offer additional capabilities within the platform, and the customer success managers are invested in our business and so dedicated to helping us achieve our goals that they feel like they're part of our in-house marketing team. Overall it's a pleasure to work with Dotdigital, I highly recommend it.
Pros
- Database management and segmentation
- Email and SMS Communication
- Analytics and Reporting
- Customisation
- Personalisation
- Customer Support
Cons
- Out of the box API connections
- Email is our strongest performing channel
Do you think Dotdigital delivers good value for the price?
Yes
Are you happy with Dotdigital's feature set?
Yes
Did Dotdigital live up to sales and marketing promises?
Yes
Did implementation of Dotdigital go as expected?
Yes
Would you buy Dotdigital again?
Yes
Comments
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