I couldn't recommend Dotdigital highly enough!
January 22, 2025

I couldn't recommend Dotdigital highly enough!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dotdigital

Dotdigital is the marketing automation platform we use for communicating with direct customers and prospects. More specifically, we use Dotdigital for database management and segmentation, email marketing (single campaigns and ongoing automated programs), SMS communication, surveys and storing customer information, multi-channel audience sharing and more. The user interface, analytics, and reporting tools make the platform easy to use and customise, as well as gain insight into customer interests and behaviour.

The built-in RFM segmentation ensures we're speaking to our customers with the right message, via the right platform, at the right time in their journey. Dotdigital offers all of the tools and features we need to enable our small team to efficiently manage our marketing and communication plans for our business. There are constantly new releases that offer additional capabilities within the platform, and the customer success managers are invested in our business and so dedicated to helping us achieve our goals that they feel like they're part of our in-house marketing team. Overall it's a pleasure to work with Dotdigital, I highly recommend it.

Pros

  • Database management and segmentation
  • Email and SMS Communication
  • Analytics and Reporting
  • Customisation
  • Personalisation
  • Customer Support

Cons

  • Out of the box API connections
  • Email is our strongest performing channel
It is easy to use, drag and drop elements into email templates, doesn't require any HTML script to update templates and more. It's very intuitive and user friendly.

Do you think Dotdigital delivers good value for the price?

Yes

Are you happy with Dotdigital's feature set?

Yes

Did Dotdigital live up to sales and marketing promises?

Yes

Did implementation of Dotdigital go as expected?

Yes

Would you buy Dotdigital again?

Yes

Dotdigital is a great marketing solution for any D2C or e-commerce business. I haven't personally used it for B2B but I'm sure it would work well for this as it allows personalised communication.

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