Dovetail Review
April 23, 2025

Dovetail Review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Dovetail

We have used Dovetail in our organization primarily for analysis, synthesis and sharing of qualitative research and as a research repository to make insights accessible to individuals across the organization. This addresses the business problem of enhancing our workflows related to generating company intelligence and providing access to all employees of the business.

Pros

  • Qualitative Interview Analysis
  • Qualitative Interview Synthesis
  • Insight Development

Cons

  • Synthesis of High Volume Information Streams (e.g., customer feedback)
  • Effective AI Research Support
  • Live Notes
  • Livestreaming
  • Time Savings
  • Cost Savings
  • Improved Decision Making
When we used Dovetail (over 1 year ago), the AI features ended up being more of a distraction than a supportive function. The overuse of AI in the platform, while the quality of AI analysis and synthesis was low, limited our ability to do work effectively. While it seems that Dovetail has invested a lot in AI since then, I am still skeptical of the thoughtfulness of their approach compared to other competitors.
Dovetail was excellent at supporting collaboration, cohesion, and productivity, and their approach to viewer permissions (which were without additional cost) was effective in enabling individuals across the organization to access information easily and be encouraged to participate in the research process and outputs. We found that engagement was high with Dovetail and it's usability for the uninitiated was reasonably good.
Dovetail was a highly usable tool. It's usability was mainly limited by continual changes to the product that required new training for team members that were already familiar with the platform and by the overuse of AI features that pushed other functionality to the backburner and placed it in more cumbersome locations.
Marvin's approach to AI has always been a core part of their platform, and so the integration of AI features (and the focus on building an AI product that works effectively for the kind of research we are doing) has always been at the forefront of their thinking and design. This made it a lot easier to use Marvin's AI from the get-go; as well, Marvin thoughtfully balanced the use of AI with enabling researcher control and guidance.

Do you think Dovetail delivers good value for the price?

No

Are you happy with Dovetail's feature set?

Yes

Did Dovetail live up to sales and marketing promises?

Yes

Did implementation of Dovetail go as expected?

Yes

Would you buy Dovetail again?

No

Dovetail is an effective tool for processing low volume / high content data like interviews, as it has a usable and effective flow for interview tagging and can support different approaches to synthesis and insight development. As well, the insights look great and are inviting to viewers. However, Dovetail's AI doesn't work as well as its competitors and its ability to process high volume / low content information (like customer feedback) is limited.

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