Testing Dynamic Yield on a news website
July 31, 2017
Testing Dynamic Yield on a news website
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
We are currently testing Dynamic Yield on a few departments. It helps us to provide customized news and features (like buttons) to our readers - thus helping us get more committed readers and more advertisers' money. It also helps us to A/B test new features.
- If you are technically skilled, you can do lots of stuff with Dynamic Yield and you get lots of different data out of the tests.
- Analyzing the basic test results is easy. When working with Google Analytics, you need to have more skills.
- The tests work quite reliably, we haven't found any bigger glitches.
- You need quite a lot of technical knowledge to run more complex tests, I could not do everything I wanted although I have lots of HTML experience and some JS.
- There are too many different menues and functionalities that need to be used. For one of our tests I needed to use four different functions hidden behind different menues. If I remember correctly they were two different templates, custom actions and something else too.
- The personalization engine should be more transparent and configurable. Now we do not know on what basis the engine makes recommendations. It would also be nice to get to adjust some variables.
- Not that much yet since Dynamic Yield is only in use for tests on a small number of pages. But some A/B tests have provided some valuable knowledge to us which has lead to an increased amount of subscribers. Although, those A/B tests probably could have been done with our existing A/B testing software.
- Our calculations based on increased CTR of pages suggest that Dynamic Yield can bring us positive business impacts if implemented site-wide.