Small dev shop review
Updated July 18, 2017

Small dev shop review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

We are using Dynamic Yield on our 6 websites for internal ad campaigns using modals. We are trying to address the need to show more relevant content to our users. The most important feature we see with DY are recommendations.
  • The ability to customize css/js/html for any variation.
  • A wide array of user targeting variables.
  • The administrative interface is not streamlined. There are multiple places you must go to start site personalization. We needed to create a template first, then we need to have events tracking already setup, then we finally went back to site personalization. There are too many backwards steps.
  • This site was build for e-commerce, so documentation needs to be updated for a more broad audience
  • It is too early to tell.
DY is cheaper and allows for more customization for AB testing
It is well suited for a small e-commerce site. It is tedious for a medium site's dev shop that already has procedures in place for development.