Experience with Dynamic Yield
September 28, 2018

Experience with Dynamic Yield

Devon Chulick | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

Dynamic Yield is an amazing Personalization Platform. There are some little things lagging, but the majority of the platform and company are great. I am very happy with them as our current personalization platform. Dynamic Yield allows us to create personalization flows for customers from any channel, and leverages customer preferences for a more personalized experience. Right now it is only the marketing team leveraging DY, but I am excited to see how we can fold it into the rest of the company teams. It is also a great tool for running our A/B tests. We run several a week.
  • AB Testing
  • Personalization Flows
  • User Support
  • My CSM is amazing. Really dedicated to making sure I get the most out of DY, my tests, and working with my organization.
  • Personalization through product feeds and the level of complexity is amazing. You can target based off of weather, which is amazing. You can set up product type and actions to define your flows fairly easily, but again, my CSM was very helpful here.
  • Auto Allocate is a great feature.
  • Audience Manager is pretty cool. Allows you to define audiences also based off product feed and event actions.
  • The 24/7 support is very impressive. Their chat is great at helping you overcome small issues or answering questions.
  • Code editor is a little wonky, so best to write your code elsewhere and the paste into DY. I wish there was an editor similar to the one Optimizely has for setting up tests. I'm sure this is something I will see down the road.
  • Implementation (Was very smooth though, but this can always be improved)
  • Mobile view for editing experience.
  • Requires a developer for a lot of aspects. Not completely plug and play depending on how your site is built.
  • Conversion
  • CTR
  • AOV
Optimizely had a better code editor/wysiwyg , but was way more limited in the scope of personalization and testing.
DY is perfect for any company looking for personalization and A/B testing solutions.