Item: Dynamic Yield
Rating: 8
Author: Jake Madoff

Use Cases and Deployment Scope

I use Dynamic Yield to run tests on our subscription and shop flows. It's an easy-to-use and robust tool that helps us improve our overall site. Their analytics tools are easy to use and also help us understand top-line insights which allow us to make effective conclusions. Plus, their out-of-the-box templates helps us get tests up quickly and seamlessly.

Pros and Cons

Easy-to-use
Built-in analytics support
Diverse set of out-of-the-box templates

Front-end editor can be buggy
Doesn't allow for a data deep-dive

Return on Investment

DY has helped us increase our conversion rate

Alternatives Considered

Other Software Used

Dynamic Yield

Likelihood to Recommend

Dynamic Yield is well suited to run on-site tests quickly and seamlessly. Their templates and front-end editor enable us to get tests up quickly and generate new ideas for behavioral flows. In terms of what Dynamic Yield is relatively less suited for - although the dashboards are helpful, deeper data dives may be done outside of DY.

Solid AB testing tool

Overall Satisfaction with Dynamic Yield