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Dynamic Yield Opens a Great Number of Possibilities
September 14, 2017

Dynamic Yield Opens a Great Number of Possibilities

Pedro Vinicius Spósito Benedito | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

Dynamic yield is used actually for IT and marketing solutions. In IT we use it to A/B test front end features and product recommendation. In marketing we are using it for optimization of campaigns, ad server, and CRM tools. It's helping the teams to provide real-time personalization and optimization in general terms.
  • Easy way to update content and designs
  • Content based on pre defined templates
  • Easy way to upload images and files via CDN
  • Reports are hard to understand and a short flex to measure specific KPIs
  • Data captured is 5%-10% different from what we are seeing in Google Analytics
  • We had in a specific use case an increment of 8-9% in terms of conversion.
  • $45K/month of economy in three or four third party providers.
[It has] the most confident functionality of use cases. It's hard to implement something and it does not work because of something wrong on the Dynamic Yield side.
[There are] A great number of ways to implement new features, so we have a gamma of use cases to be done. We don't recommend DynamicYield if you want to measure specific things. When the metrics are quite different than what we are seeing in other analysis tools, we can't consider the number from dynamic to be very relevant.