Dynamic Yield Opens a Great Number of Possibilitieshttps://www.trustradius.com/ecommerce-personalizationDynamic YieldUnspecified7.9401012017-09-14T15:36:38.605Z
September 14, 2017
Dynamic Yield Opens a Great Number of Possibilities
Score 8 out of 101
Overall Satisfaction with Dynamic Yield
Dynamic yield is used actually for IT and marketing solutions. In IT we use it to A/B test front end features and product recommendation. In marketing we are using it for optimization of campaigns, ad server, and CRM tools. It's helping the teams to provide real-time personalization and optimization in general terms.
- We had in a specific use case an increment of 8-9% in terms of conversion.
- $45K/month of economy in three or four third party providers.
[There are] A great number of ways to implement new features, so we have a gamma of use cases to be done. We don't recommend DynamicYield if you want to measure specific things. When the metrics are quite different than what we are seeing in other analysis tools, we can't consider the number from dynamic to be very relevant.