Item: Dynamic Yield
Rating: 8
Author: Pedro Vinicius Spósito Benedito

Overall Satisfaction with Dynamic Yield

Use Cases and Deployment Scope

Dynamic yield is used actually for IT and marketing solutions. In IT we use it to A/B test front end features and product recommendation. In marketing we are using it for optimization of campaigns, ad server, and CRM tools. It's helping the teams to provide real-time personalization and optimization in general terms.

Pros and Cons

Pros

Easy way to update content and designs
Content based on pre defined templates
Easy way to upload images and files via CDN

Cons

Reports are hard to understand and a short flex to measure specific KPIs
Data captured is 5%-10% different from what we are seeing in Google Analytics

Return on Investment

We had in a specific use case an increment of 8-9% in terms of conversion.
$45K/month of economy in three or four third party providers.

Alternatives Considered

Adobe Target and Optimizely

[It has] the most confident functionality of use cases. It's hard to implement something and it does not work because of something wrong on the Dynamic Yield side.

Other Software Used

Google Analytics Premium, JIRA Service Desk, Google BigQuery

Likelihood to Recommend

[There are] A great number of ways to implement new features, so we have a gamma of use cases to be done. We don't recommend DynamicYield if you want to measure specific things. When the metrics are quite different than what we are seeing in other analysis tools, we can't consider the number from dynamic to be very relevant.

Comments

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Dynamic Yield Opens a Great Number of Possibilities