Powerful Tool
October 26, 2018
Powerful Tool
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
Dynamic Yield is being used mostly by our brand and content marketing department as well as performance marketing. Additionally, the product managers are using it for any type of A/B test.
- Simple or multivariant A/B tests.
- It’s a great tool for content management. The tool will choose the best performances and/or A/B test your content on the fly.
- Recommendations with many different strategies.
- Improving the impact on the page speed. Currently, it can be that the page speed is impacted by the tool. It all depends on the heaviness of usage.
- It gives the possibility (using all products they offer) to personalize your whole website experience.
- Through the constantly tested content, it can increase the CVR.
- By playing campaigns it can increase the RPU and ROI for each marketing channel separately.