Dynamic Yield almost too good for everyday use
Lanie DePasquale profile photo
Updated October 24, 2018

Dynamic Yield almost too good for everyday use

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Dynamic Yield

Dynamic Yield is being used only in our eCommerce department. It is helping with our conversion rate on our site as well as our retention rate for our returning customers.
  • Onsite personalization
  • Testing
  • Anal
  • Analytics
  • User experience from a marketer's perspective - there are almost too many options and capabilities, such that it is hard to accomplish everyday tasks.
  • Conversion rate optimization
We chose Dynamic Yield because of its vast capabilities and dedicated support team.
Dynamic Yield is great for a company with an advanced development team who is fond of data analytics and testing. It is less appropriate for a team that does not have a dedicated person to manage the platform and a team of some well-versed developers to help.

Using Dynamic Yield

2 - commence personalization and testing on site
1 - Ecommerce Manager who uses most of the out of the box templates that DY has and monitor results with DY's dashboard
  • A/B testing
  • onsite optimization
  • customer personalization
  • homepage banner designs
  • warm welcome for podcast customers
  • Further personalization on site
  • recommendation widgets
  • multiple touch point tests
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company

Evaluating Dynamic Yield and Competitors

Yes - Optimizely
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Third-party Reviews
Our design and development agency recommended DY because they said they were a young, adaptive company willing to do what was right for their customers
I don't think I would