Good product from a new provider!
Rita Patel | TrustRadius Reviewer
November 20, 2018

Good product from a new provider!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Dynamic Yield

It is currently being used for testing and optimisation by our marketing department. It helps improve our website by identifying segments and allowing us to test against these. We found our previous provider (Monetate) was more than twice the cost of Dynamic Yield and did 90% of the same things.

It has the ability to build product recommendations, but we are currently tied into a third party. We will definitely investigate using Dynamic Yield for this function too. We are currently seeing a commercial benefit to using Dynamic Yield, however the business is not able to spend enough time producing new and innovative tests.
  • It segments our performance so we can accurately measure improvements. Unlike other tools, Dynamic Yield is faster.
  • It allows you to segment for an audience and tells you how big the test audience is likely to be. This is not an easy thing to do with other platforms. You often have to run a test before you realise how big the user pool is likely to be.
  • It is more than 50% cheaper than our previous provider.
  • The Account Manager is proactive, keen, and has regular meetings with us. Other providers that I have used in the past are productive for an initial 2-3 month period then tend to go missing until renewal, and this is not the case with Dynamic Yield.
  • It would be great if you could provide 24 hour support, seven days a week UK time.
  • Devise level testing is a problem. We have built tests on mobile and tablet devices and they have not always worked as designed. On one occasion, a mobile test broke all transactional reporting (for mobile devices) in Google Analytics.
  • We feel we are missing out on hearing about tests that other Dynamic Yield customers have done. We haven't seen a lot of positive case studies of tests other customers have conducted.
  • It's too early to tell as we have only been using it for 4 months, but signs are positive for ROI
  • We believe that 3 tests will pay for Dynamic Yield in a 12 month period.
  • ROI can afford to be 50% less than with our previous provider because Dynamic Yield is so much cheaper.
This alternative is cheaper and does its job. They appear to be new and hungry for business and therefore we were able to get more attentions from them. The reporting function is easier to understand than the above providers and we don't have to spend time trying to calculate performance ourselves. The ability to drop a failing variation ready helps to ramp up testing as we don't have to wait for one variation to completely fail before calling a winner.
it is well suited in fast pace environments. Producing tests is a lot easier if you have a dedicated front end developer who understand CSS and JavaScript.
If you need help with these technical parts, I don't believe the online support is fast enough or detailed enough to provide good advise. If you believe your website has at least 3 tests that are worthwhile to conduct you would probably pay for Dynamic Yield within 12 months. Because of the costs, it is much easier and faster to prove the product has paid for itself within a short period.