A great testing and personalisation product
December 12, 2024
A great testing and personalisation product
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
Dynamic Yield is a great tool that enables you to really scale up A/B/n testing and personalisation in a way that a smallish company by themselves wouldn't be able to achieve. The interface is self-explanatory and has some great options for targeting and audience creation. Having previously used Google Optimize it was easy to move over.
Pros
- A/B/n testing to ensure new features are adding value
- Audience creation to select specific groups of users to target
- Personalisation to change the site depending on the type of user
Cons
- Implementation was more involved than with Google Optimize
- By running A/B tests we can ensure we're driving value and not having negative impacts
Dynamic Yield has many more features than Google Optimize so this allowed us to hit many more use cases which may have previously been out of reach. We switched to Dynamic Yield after Google Optimize was shut down.
Do you think Dynamic Yield delivers good value for the price?
Yes
Are you happy with Dynamic Yield's feature set?
Yes
Did Dynamic Yield live up to sales and marketing promises?
Yes
Did implementation of Dynamic Yield go as expected?
Yes
Would you buy Dynamic Yield again?
Yes
Comments
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