Item: Echobox Social
Rating: 10
Author: Laura Colledge

Overall Satisfaction with Echobox Social

Use Cases and Deployment Scope

We have been using Echobox Social for a year to manage our social media output across X, Facebook and LinkedIn, across two publications.

Echobox Social is helping us solve reduced social traffic due to the deprioritisation of news content by the social platforms, and is also helping a small team increase social output and save time with what was previously more manual posting.

Pros and Cons

Pros

It has improved our social media team's workflow, allowing more time to focus on content creation and strategy. The RSS feed input and easy-to-use interface mean we can manage multiple social platforms effectively and efficiently.
By recommending articles with high virality scores that align with our reshare settings, it saves the team time and helps us optimise our content based on trending topics. The ability to easily reshare evergreen content has helped drive increased traffic to our websites, and the duplicate post function has been a really useful way of boosting our content output and social performance.
The Echobox Social team are always really quick to respond to any issues we are experiencing and these are usually resolved just as quickly.

Cons

We would like the ability to add ALT text for image posts on X and schedule threads on X.
We have also suggested some improvements to the analytics, such as the ability to export each channel individually, and the ability to export analytics by post classification.

Return on Investment

Increased traffic from social channels
Increased views and engagement from other channels due to Echobox Social time savings allowing the team to work on content creation

Usability

It's really intuitive and user-friendly. Everything is laid out really clearly, and it's easy to edit, schedule, post, control the times of a post, view analytics, change settings etc.

We occasionally have technical issues but these are addressed and resolved quickly.

Alternatives Considered

Buffer, Brandwatch and Sprout Social

It was the only publisher-specific tool and tool that was focused on driving traffic.

Key Insights

Do you think Echobox Social delivers good value for the price?

Yes

Are you happy with Echobox Social's feature set?

Yes

Did Echobox Social live up to sales and marketing promises?

Yes

Did implementation of Echobox Social go as expected?

Yes

Would you buy Echobox Social again?

Yes

Likelihood to Recommend

Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.

Comments

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An excellent social media tool for publishers