Beautiful, easy-to-use email marketing tool but does not integrate with Salesforce in a functional way
September 04, 2015

Beautiful, easy-to-use email marketing tool but does not integrate with Salesforce in a functional way

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

Emma is used by the Marketing department, but for cross-departmental communications to clients, partners, internally to company employees, and to prospects in campaigns. For example, we'll send out Help Desk notifications on behalf of Support, company newsletters on behalf of HR, or lead generation campaigns on behalf of sales. It solves the problem of having a central, branded communications solution for outgoing mass email communications and allows us to track responses.
  • Beautiful templates and easy to customize for my own needs
  • Easy to insert my own images and can store a large library of them to use
  • Response tracking is well laid out and clear
  • I like the UI a lot ever since a recent update, it's very clean and the email builder is easier to use
  • One of the main reasons we got the solution is that we were told it would integrate with our CRM tool, Salesforce. Well it does "integrate" technically, but functionally is almost useless. You can't see results at the account level and there's no way our Sales team is going to click into every single contact just to see if they were contacted via Emma. This has been disappointing for us and we felt mislead from the sales process.
  • Everything moves slowly in Emma, sometimes painfully slow. Even just switching between tabs (ex. campaigns to audience) can take a long time to load. Every once in a while it gets a bit better but the average speed is too slow for my liking and makes me frustrated.
  • More in depth formatting tools. I hate that I can't control the paragraph/line spacing very well (I CAN adjust spacing between lines up to a point but not between paragraphs)
  • Support is terrible. I hate that the only support is to ask a question on the forum publicly and wait for an answer. I would like the ability to live chat with someone about my problem or at the very least, email my support question and get it answered without having to type out a public question and wait around.
  • More efficient and professionally branded mass communication (to clients, partners, prospects, and internally)
We chose Emma because at the time we didn't need a full marketing automation platform like Pardot or Marketo and just wanted an easy to use, well priced email communications tool that integrated with our CRM Salesforce.
Salesforce integration is NOT as good as the Emma sales team makes it out to be.

Emma by Marigold Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated

Using Emma

1 - Marketing communications
3 - Marketing Specialist - builds emails, loads contacts, sends campaigns, tracks results
VP of Sales/Marketing - made decision to purchase Emma, oversees campaigns and results
Salesforce Support - helped w/ the "integration" with our CRM tool to Emma
  • Client communications (ex. holiday updates, product updates, support notifications)
  • Internal communications (ex. monthly newsletter)
  • Prospect campaigns
  • We send out our monthly blog notification emails to our subscriber list via Emma
Easy to use and gets the job done without too many "extras" (ex. we didn't need a full marketing automation platform so Emma had what we needed to send email marketing communications without having to pay for the stuff we didn't need)

Evaluating Emma and Competitors

  • Price
  • Product Features
  • Product Usability
Price and integration with Salesforce were most important
We felt mislead about the "integration" capabilities with our CRM Salesforce as it hasn't been very practically useful.

Emma Support

I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
Knowledgeable team
Slow Resolution
Poor followup
Problems left unsolved
Not kept informed
Difficult to get immediate help
Support doesn't seem to care
Slow Initial Response
No - Didn't know it was an option

Using Emma

Clean UI, simple and intuitive to use, very easy to use email builder/formatting
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Template customization - I can format templates to brand it to my liking very quickly. The email builder is very well designed.
  • Contact imports are easy and quickly take me through all the steps.
  • Sometimes I want formatting capabilities (like more advanced line spacing) that I have to go into the html to fix. I hate anytime I have to do that when the WYSIWYG doesn't have the features I need.