Nonprofit Email Marketing Made Simple & Stunning
Lauren Lloyd | TrustRadius Reviewer
November 17, 2018

Nonprofit Email Marketing Made Simple & Stunning

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Emma

Our development & communications team uses Emma to share important nonprofit organization news with our donors, partners, board, staff, and volunteers. It is one of our core methods of fundraising and communicating with our community.
  • As a nonprofit organization, we need the ability to automate email series for new subscribers and donors to further educate them on our mission, thank them for their support, and keep them engaged. Emma’s automated email tools make this so easy to set up.
  • We love how simple Emma makes creating e-blasts, as well as building and saving templates for future use.
  • Emma’s resources are incredible. They’ve taken the time to compile brilliant guides on everything you could possibly wonder about email marketing.
  • We have struggled with Salesforce integration and would love to see this ironed out.
  • The mobile and desktop views differ greatly on some of our templates, making it challenging to craft a design that works across all platforms.
  • While we love Emma’s simplicity, it would be nice to have more customization options at our fingertips.
  • Emma has helped us fundraise via email, which is crucial to our nonprofit organization.
  • We have lost a lot of time—and money—navigating the problematic Salesforce integration.
MailChimp seems to offer more customizable options than Emma, but Emma is far less buggy. I used Constant Contact while working with another nonprofit organization and did not anything about it.
Emma is a great option for email marketers who need a simple system that generates beautiful, modern emails. The analytics, while basic, are helpful to zero in on what our community is interested in. For a nonprofit organization, Emma works well for e-blasts and automated email series.

Emma Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
10
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
Dashboards
8
Standard reports
8
Custom reports
8