Emma was our analytics game changer
June 27, 2018
Emma was our analytics game changer
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Emma
We use Emma for across the entire organization managed by our marketing team. We use it to keep our brand top of mind for our candidates and clients and to get them the job information they need in a fast and efficient way. This helps us tremendously in making placements and has consistently contributed revenue year after year.
- Automates the process and allows for a workflow that can bring a personality to your brand while still being efficient in its delivery.
- The analytics you receive after sending an email is unlike anything I've had before in my precious email marketing solutions.
- A/B testing has been a huge advantage for us when it comes to design and subject lines because we are understanding what our customers gravitate towards which has improved our open rates.
- When we have had some issues with our lists that we have imported, that support team's emails are always all jumbled and confusing. Not being able to just to call and talk it over is a huge disadvantage.
- When we have a new team member getting trained on Emma, we have to pay Emma again to do a training -- our past solutions allowed us a rep since we already pay for the service that was available for new team member training. Instead, we just do the training ourselves but often miss new updates since we don't have someone informing us of better ways of using the product.
- Often feel a bit left alone to figure out everything. The onboarding process was super extensive and awesome, but the person that did that process has now left our company and we wish we could do that again, but it would cost us more money even though we pay for the product.
- Email Marketing has contributed to over half of our department's revenue contribution to the entire company so Emma has a huge ROI.
- We are consistently making 3-5 placements per month through our email campaigns.
- I think we could see an even bigger return if we had an Emma rep that was working with us to improve our campaigns.
We moved away from Constant Contact because of the reputation it was starting to get with not auditing its domain and not providing us with the best possible brand reputation and also because we just didn't get the analytics we wanted to improve our process. With Emma, we can do a lot more with automation and see real analytics that helps us change the way we market in better ways.