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Emma makes email automation simple
December 14, 2018

Emma makes email automation simple

Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

The marketing department needed an email marketing system that simplified automation - that led us to Emma. Emma is a simplified version of the most complex marketing automation software. We use Emma to trigger targeted messages to our database as well as easily segment our lists. A prior problem we experienced was difficulty segmenting lists, but Emma offers intuitive segmentation that keeps us organized
  • Segmentation
  • Automation
  • Easy A/B testing
  • Landing pages
  • Signup forms
  • Integrations
  • ROI
  • Easy list management
  • Growth
Compared to Act-On, Emma is miles above regarding the ease of use and simplification of complex features. Drip campaigns really are a breeze with Emma's intuitive data. You will experience WYSIWYG glitches due to the nature of the program but Emma offers better templates to avoid having to build from complete scratch.
Apart from the cons which can be found in nearly every WYSIWYG email automation system, Emma provides advanced features using a simplified delivery. Emma is well suited for organizations who aspire to produce drip campaigns but get bogged down by the complexity some systems make it. Being able to easily automate based on activity takes the thought out of what needs to be done. Aside from automation, Emma is also suited for organizations who don't have time to properly segment their lists. Emma gives you real-time data with intuitive building options making segmentation a breeze.

Emma by Marigold Feature Ratings

Email & Online Marketing
9.8
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Reporting & Analytics
10.0
Dashboards
10
Standard reports
10
Custom reports
10
Pre-Send Testing ()
Not Rated

Using Emma

2 - The two folks that use Emma represent the marketing business functions with our organization. They are in charge of all email marketing aspects, as well as digital and printed media.
2 - Again, the people that work in Emma represent the marketing business functions so ideally, you want people who understand marketing or have some sort of creative background to use the system. People who have technical skills in relation to coding will also be good at Emma since you can build from scratch or use templates.
  • Lead generation
  • Need to increase sales
  • Need to market direct to customers
  • Internal marketing
  • Place to house downloadable content
  • Drip campaign contests
  • Drip campaigns
  • Retargeting
  • Loyalty building
Emma is a very intuitive email marketing system that lets us reach out to new and existing customers without hassle. The list segmentation features and ease of drip campaign functionality makes the choice to renew Emma an easy decision to make.

Evaluating Emma and Competitors

Yes - Emma replaced iContact. iContact had numerous flaws for us. For starters, iContact had major issues connected to our Salesforce account. While we got that fixed, that wasn't our first interaction with support. The templates were a nightmare and simple formatting issues made creating an email that would normally take 15 mins into an hour plus long process.
  • Product Features
  • Product Usability
The most important feature is usability. If you cannot use a product, then honestly what is the point of having it? Emma makes email management, creation automation, and other aspects easy. Emma is very intuitive and helps to sort out strategic direction. Emma's user-friendly interface makes it easy to navigate and find what you're looking for without having to look up how.
I don't think we would change our process at all. We thoroughly examined numerous email marketing systems and did a bunch of trial runs. For the price, Emma packs in all the "wow" features into a neat package that makes email marketing super easy. Emma also has great tutorials which helps sort out any questions you have.

Using Emma

While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • List Segmentation
  • Creating a Drip Campaign
  • A/B Testing
  • Integrating using API feed
  • WYSIWYG editor can have missteps
  • Forms lack some customization features