Emplifi Social Marketing Cloud has made our content strategy really take off
October 26, 2023

Emplifi Social Marketing Cloud has made our content strategy really take off

Juan Pablo Ganem | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics
  • Dashboard
  • Content
  • Publishing

Overall Satisfaction with Emplifi Social Marketing Cloud

We use it to track relevant metrics for our content strategy and ensure we’re on track to achieve our goals. The platform provides useful insights and opportunities for us to improve our content performance along with making our content management and approval workflow more efficient. We also use it to handle on our relationship with customers online.

Pros

  • Track relevant social media and content metrics
  • Benchmark of the competition
  • Reporting

Cons

  • Measuring social media sentiment
  • Comparing data vs. previous periods, like Google Analytics
  • Tracking of Tik Tok metrics
  • Dashboard and analytics
  • Content scheduling
  • Community management
  • Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
  • The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
  • By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Do you think Emplifi delivers good value for the price?

Yes

Are you happy with Emplifi's feature set?

Yes

Did Emplifi live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Emplifi go as expected?

I wasn't involved with the implementation phase

Would you buy Emplifi again?

Yes

Emplifi is a potent tool for social media content performance analysis and comparing our results with those of our primary competitors. It makes our content scheduling, approvals workflow, and publishing process more efficient. It also help us manage our community management tasks and kee track of our customer care team performance.

Comments

More Reviews of Emplifi

  1. Home
  2. Social Media Management Tools
  3. Emplifi Reviews
  4. User Review of Emplifi