eTrigue Demand Center is a Excellent Marketing Automation Solution
Updated February 03, 2016
eTrigue Demand Center is a Excellent Marketing Automation Solution
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with eTrigue DemandCenter
As a marketing and business consultant it is my responsibility to work with companies to realize optimal operational and ROI benefit from their marketing and sales (CRM, SFA, etc.) system selections. Frequently, the client's primary objective is to implement and ramp lead generation to drive revenue growth. I have worked with a variety of the CRM systems in the market and, over the years, I have honed my list of "must haves" for any system I recommend to a client.
For CRM systems, there are 5 key "must haves" for cost-effective lead generation.
For CRM systems, there are 5 key "must haves" for cost-effective lead generation.
- Fast and well supported implementation and training. Time to effective operation, 2 weeks maximum.
- Excellent customer service and responsiveness to client requests. The eTrigue support staff are knowledgeable and available to assure client success.
- Intuitive operation. eTrigue Demand Center is a robust product spawned from detailed marketing requirements and field tested for many years across companies of all sizes.
- Robust feature set. Demand Center was not conceived in a developers head but rather it has evolved by market use and demand; thus it fits the real-life needs of the marketing department objectives.
- Annual return-on-investment within the initial 90 days of operation. Investment small or large in marketing systems must clearly demonstrate a near term ROI. My measure is annual cost must be realized with the first 90 days of operation. Demand Center delivers this ROI.
- At this point in the Demand Center life cycle, the product delivers the features and functionality to effectively and painlessly do outbound marketing.
Many of the CRM systems meet some of these "must have" criteria. However, among the products in the market today, my experience is that eTrigue Demand Center and, just as importantly, the employees behind the eTrigue product, consistently outperform the competition on every item of the CRM "must have" list.