An important tool for any marketing automation strategy
June 27, 2021

An important tool for any marketing automation strategy

Mark Robert Anderson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Return Path (legacy)

Overall Satisfaction with Everest (Return Path + 250ok)

ReturnPath as its formerly known has been an important connection to understanding the relationship we've had with ESPs over the years. While we as a business are focused on how we communicate to our customers, the insight and consultation ReturnPath has provided help us contextualize how we also communicate with the ESPs, by proxy whether in positive or negative ways. It's often a misconception, from colleagues at all levels of business, that we have direct control or even able to communicate with Hotmail and Gmail, etc. directly, we don't. We're building a reputation (IP reputation) with the ESPs, only by trying to build a relationship with our customers. ReturnPath opens that door, in understanding, giving us the insights, we need to interpret how our strategy at large can have meaningful and sometimes unintended consequences, by being solely driven by the customer contact strategy or ROI.
  • IP reputation insights
  • Consulting and advice
  • Inbox placement insights
  • Using more of their tools.
  • Clear insight into inbox placement.
  • Visibility on individual ESP reactions and reputations.
  • Reduction in negative stats such as Microsoft SRD.
  • Clean, secure and reputable IP strength across the board.
I don't know of anything that has a patch on what ReturnPath—specifcially certification—offers elsewhere.
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

Everest (Return Path + 250ok) Feature Ratings

Ability to test dynamic content
Not Rated
A/B testing
Not Rated
Email deliverability reporting
List management
Standard reports
Custom reports
URL Validation
Not Rated
Image Validation
Not Rated
Inbox Display
Not Rated
Spam Testing
Email Previews
Not Rated