Item: Everest (Return Path + 250ok)
Rating: 9
Author: Jessica Porter

Use Cases and Deployment Scope

We are currently using Everest to manage our email deliverability and expand the audiences that we contact daily. By doing so, we're able to maximize the number of folks we can mobilize to vote for Democrats or donate to help elect more Democrats. Ahead of the 2020 election, we also used Return Path to implement a successful customer reactivation program to bring folks back into the fold ahead of a very important moment for our organization.

Pros and Cons

In-depth data on user engagement with email campaigns
Spam and design testing for a huge number of email clients
Detailed deliverability tracking and support

Slow and somewhat sticky migration progress

Return on Investment

A consistent platform to track our deliverability and performance

Key Insights

Do you think Everest (Return Path + 250ok) delivers good value for the price?

Yes

Are you happy with Everest (Return Path + 250ok)'s feature set?

Yes

Did Everest (Return Path + 250ok) live up to sales and marketing promises?

Yes

Did implementation of Everest (Return Path + 250ok) go as expected?

Yes

Would you buy Everest (Return Path + 250ok) again?

Yes

Likelihood to Recommend

There is so much good, digestible data in Everest! We loved using Return Path's dashboards to get a quick gut check of how our programs are performing day-to-day -- but migrating to Everest has allowed us to get an even more in-depth analysis on our sends when needed. We've used the tool for everything from tracking our Gmail deliverability to testing new wrappers and designs to make sure our emails won't land in spam. I could not say enough good things about this platform.

In-depth and at a glance, Everest has all of the data you could ever need

Modules Used

Overall Satisfaction with Everest (Return Path + 250ok)