Manage and Measure Your Email Marketing Effectiveness and Reputation
December 30, 2020

Manage and Measure Your Email Marketing Effectiveness and Reputation

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Return Path (legacy)

Overall Satisfaction with Validity Everest (Return Path + 250ok)

Validity Everest (Return Path + 250ok) is used to manage all email marketing deliverability, inbox placement, spam traps/black lists, and feedback loops. It's used across the enterprise for all marketing-type emails that are sent to various stakeholder groups. It solves the business problem of not knowing if your emails are getting through spam filters, ISPs, inbox placement issues, etc.
  • Feedback loops
  • Deliverability reporting
  • Inbox placement reporting
  • DMARC reporting
  • Improved deliverability
  • Improved sender reputation
  • Improved compliance of emails sent
As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest (Return Path + 250ok).
It does a good job of helping an email marketing team better understand what happens to the emails they send once they leave their email service provider. From reporting on deliverability by inbox provider (Yahoo, Hotmail, Gmail, etc.) to helping shed light on your overall sender reputation and managing DMARC compliance, it's a robust toolset that is constantly used.

Everest (Return Path + 250ok) Feature Ratings

Mobile optimization
Email deliverability reporting
List management
Standard reports
Custom reports
Spam Testing