Evergage Review
Updated March 11, 2016

Evergage Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Evergage Free,Evergage Pro

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio

We use Evergage for a few different important things, we run our NPS system for our SaaS platform, we use it to gather user analytics and behavior, we use it to test out different layouts to the platform, and also as a tracking tool on our web page
  • Great analytics engine, where you are able to set up test out different user behavior among many other things
  • Great engine for A/B testing of layout and features
  • For last-minute changes to the platform, you can easily apply overlaying boxes and text without having to deploy code
  • It requires some time and on boarding to set up the integration with your product and Evergage
  • For applying elements to you platform, such as pop-up and text overlay, you should know a bit of CSS to make it look pretty
  • The templates that Evergage provides are not the best looking in terms of UI
  • Evergage have had a positive ROI effect on our business, where the tool is enabling different departments solving problems more easily. Marketing gather insight, product team can set up specific flows to track different customer patterns, Tech-pub can add last-minute changes.
We never found anything that could do all of the things Evergage can do, both analytics and changes content publishing to the platform
Works very well for SaaS platforms

Using Salesforce Marketing Cloud Interaction Studio

Because, once you are all set and have the initial ramp-up, it is very usable
Like to use
Well integrated
Requires technical support
Slow to learn
Lots to learn
  • It is easy to segment users, add groups and create clusters
  • It is easy to understand analytics and get an overview of the data collected
  • It is easy to navigate the platform, all the different ways to slice and dice data and functionality
  • It is hard to create UI for elements you want to present as an overlay
  • It is hard to setup the platform, to start collecting data and create campaigns
  • When creating either a campaign that will target a very specific customer segment, it is sometimes hard to filter the correct people
Yes - It is recently launched, but has a lot of promising functionality