Great A/B testing and Personalization tool
Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
Alert Logic is currently using Evergage to provide a personalized user experience on our website. We are also utilizing the tool for A/B testing and overall user experience enhancements.
Pros
- Easy to implement A/B tests
- Tracking a visitors browsing history
- The ability to create user segments based various criteria (Location, date, time, visits etc...)
- Build complex front-end campaigns with HTML, Javascript/JQuery and API.
Cons
- The reporting can be confusing at times.
- More 3rd party integrations would be great.
- We were able to target returning visitors on our site and then show them a shorter download form based on information they submitted in the past. This ultimately led to a higher form conversion rate because our download forms were much shorter.
- Implemented progressive profiling based on data from the shorter forms. This helped us to increase our conversion rates by almost 300%.
- The ability to add custom JavaScript to Evergage allowed us to build campaigns in a matter of days instead of weeks.
This was our only choice after seeing that it was named a leader in Gartner Magic Quadrant for personalization.
Do you think Salesforce Marketing Cloud delivers good value for the price?
Yes
Are you happy with Salesforce Marketing Cloud's feature set?
Yes
Did Salesforce Marketing Cloud live up to sales and marketing promises?
Yes
Did implementation of Salesforce Marketing Cloud go as expected?
Yes
Would you buy Salesforce Marketing Cloud again?
Yes
Comments
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