EverString: Powering Account Based GTM
March 30, 2018
EverString: Powering Account Based GTM
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
We are currently using Everstring for several use cases within our organization. Our primary use was to fuel account intelligence for our enterprise account-based marketing function. We've created several models using Everstring to help increase our understanding of our enterprise account landscape. In conjunction with the rich intent information that we are gleaning with the help of Everstring's Bombora integration, we are able to have a 360-degree view of our prospective customers' accounts.
We have also enabled our commercial account team with their own custom account model, that together with intent data available within the EAP, each individual representative can find best fit accounts that are currently in the market outside of our CRM to focus their prospecting efforts.
We have also enabled our commercial account team with their own custom account model, that together with intent data available within the EAP, each individual representative can find best fit accounts that are currently in the market outside of our CRM to focus their prospecting efforts.
- Create multiple models depending on what the business need or situation calls for, on the fly, with little to no intervention from sales operation or IT
- Allows us to support our sales organization globally with model fit and intent information in near real-time
- The Everstring success team is incredibly responsive to our unique needs, and works with us to find solutions, even if they exist outside of their current platform
- International data is a new frontier for Everstring, as they continue to venture into these offering, we just see additional value from our existing platform relationship.
- Everstring cares about the integrity of their data science and the sound reasoning behind it but would be useful if more of the key model signals could be revealed within the platform.
We rolled out Everstring directly to our commercial account executive team, with an hour-long training session in addition to some individual one on one coaching. The platform is extremely easy to use, with filters and search terms that would be familiar to anyone who has ever used a CRM platform.
The team has been empowered to find net new accounts that are well fit for our business and also searching for content that those companies have consumed to give us an understanding of initiatives that might be of interest for our prospects.
The team has been empowered to find net new accounts that are well fit for our business and also searching for content that those companies have consumed to give us an understanding of initiatives that might be of interest for our prospects.
We control the underlying accounts that are informing our models, it gives us the control as marketers to ensure that we are connected to the success of our business. The models, tied together with the powerful filtering tools, in addition to adding fundamental intent data that is connected to our business, ensure that we are identifying best fit accounts for our business.
EverString has enabled our ABM strategy by ensuring that we have the relevant data points to ensure that we feel confident in the accounts that comprise our territories and our individual account executive's account patches. We've applied a data driven approach to account selection with EverString and feel confident in the accounts that are the underlying asset of our account based GTM strategy.
EverString has been instrumental in our ability to be data-driven around our territory and account selection. Based on the models we've created in addition to firmographic, engagement and intent information. We have an account based organization and are solely focused on driving focus on the best fit accounts for our team. This is where the power of EverString shines is in account selection, and bridging the traditional gap between sales and marketing teams.
- Infer and 6sense
We selected EverString because of their ability to enable us to create as many models as we needed to fit our business, integration with our display advertising platform and additional integration with Bombora intent data. Additionally, the data science team at Everstring was able to uncover the underlying data points that made our model as transparent as possible with our sales organization.