Good Tool for Mass marketing but not so good for targeted specific marketing activities.

The solution allowed for relevant data in terms of sales and business development. Prospecting was made easy with it because of the presence of relevant data and also scoops on how we can use that data to our advantage. In Brief, the best usage of data was made possible by it.

The data has not always been very accurate and seemed like there is a mix of outdated data that comes up in the searches as well, for example, there are some invalidated emails still lingering around and also some invalid phone numbers. It is a bit difficult to separate these using algorithms but from a customer's point of view, these are inconveniences.

The deployment and the beginning stages of usage were pretty easy to grasp but there are functionalities that may be a bit difficult for some to grasp. But now with the advent of ZoomInfo university, it has been made easy. There are tutorials for each and every section which help guide a user to the intended goal.