Bloomreach Engagement finds hidden opportunities in your data and allows you to act on them immediately
January 31, 2018

Bloomreach Engagement finds hidden opportunities in your data and allows you to act on them immediately

Juraj Frank | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Engagement (formerly Exponea)

We enjoy the AI-driven upsell recommendations on customer preferences which have had an impact. The Cart Abandonment notification, which notifies customers that they have items in their cart has helped a lot, along with the Almost Sold Out banner have been highly effective. Through Bloomreach Engagement, we also offer First/Next Visit vouchers to influence the customer to return and make another purchase. It’s highly effective when you can test and evaluate marketing activities, such as banners and emails. Having the tool to focus on omni-channel messaging capabilities which target specific customers with relevant offers and information has improved our relationship with our users. Bloomreach Engagement offers so many great use cases and we use several, you can really see the impact that each one offers.

Pros

  • Bloomreach Engagement has had a tremendous impact on the ways in which customer data can be used.
  • When understanding each shopper, it creates more of a personalized relationship and we are able to better serve them through relevant multi-channel campaigns.
  • The team of experts always has great ideas and solutions that benefit our business.
  • The team within Bloomreach has been absolutely supportive and they bring a lot to the table.
  • The most valuable aspect has been the independence created for the marketers, away from the IT department.

Cons

  • At first I was a bit discouraged by the price, but soon after implementation and deployment my concerns were put to rest as I saw positive ROI. Price is not a factor now, my company can see.
  • When considering ROI, Bloomreach Engagement is one of the greatest investments our company has ever made.
  • We can see how AI-driven campaigns can really affect our numbers.
  • Standardized reporting created better communications within all of our departments.
  • Marketing can now spend more time on creativity.
  • Bloomreach Engagement has helped us in our conversions.
Bloomreach Engagement insights you reveal. No other tools has this out of the box integration of analytics and campaings.
I have only positive things to say about Bloomreach and all the services that the expert team provides. I always suggest this tool if someone I meet is shopping around for a provider of automated marketing.

Bloomreach Commerce Experience Cloud Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
9.0
Calendaring
9
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.3
API
10
Role-based workflow & approvals
9
Customizability
9

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