With Bloomreach Engagement you can automate everything you want
March 15, 2018

With Bloomreach Engagement you can automate everything you want

Lukáš Világi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Engagement (formerly Exponea)

Our marketing department is making a significant difference in how we are able to communicate with our customers and having a noticeable impact on revenue uplift. Emails, assigned credits with scenarios and complex reactivation campaigns are all facilitating growth. We are able to monitor A/B test results, reach, various other metrics in real-time and implement extensive analytics. One of the aspects that we have really done well with is the AI-powered recommendations. Obviously, the more knowledge and understanding that a marketing team has about its individual customers can really create a platform for relevant communication. Bloomreach Engagement is a great customer-centric tool that is a pleasure to work with.

Pros

  • The most valuable benefit is the amount of independence that Bloomreach Engagement has created for marketing teams, not having to rely on IT to deploy.
  • We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
  • Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
  • It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
  • With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.

Cons

  • We would appreciate more presentations on new features and other successful case studies that have resulted in conversions and revenue uplift. Training and examples of the evaluation process of scenarios and web layers would be greatly beneficial.
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
Bloomreach Engagement, as a single instrument, is able to connect multiple online marketing tools. This allows us to free from our IT department.

Bloomreach Composable Personalization Cloud Feature Ratings

9.4
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
9.7
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
8.5
Calendaring
8
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
9.3
Dashboards
10
Standard reports
9
Custom reports
9
9.3
API
9
Role-based workflow & approvals
9
Customizability
10

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