One of the larger eggs in our basket
Anonymous | TrustRadius Reviewer
December 27, 2018

One of the larger eggs in our basket

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Facebook for Business

We use Facebook for Business in our branding efforts and for our retail store's sales campaigns. It is currently controlled by our marketing department. We use it to promote marketing campaigns, inform customers of notable news concerning our company, and also post feel-good messages that highlight product but don't "sell" anything.
  • Great for reaching targeted audiences. You can cater campaigns to specific audiences which is a great way to save money on campaigns if you're smart about it.
  • Boosts SEO and web traffic.
  • Nice dash that lets you measure success and make changes to strategy if needed.
  • Trying to keep up with all the algorithm changes can be exhausting. It's almost a full-time job trying to "crack" the code.
  • Engagement has been on a downward trend for the last couple of years. It's getting harder to get customers to react to sponsored ads.
  • Scams are huge right now and if your name is not well-known people can be wary of trusting the source, even if it was found on Facebook.
  • It's getting increasingly more expensive to reach the same audience.
  • We heavily promote our brand without actually selling through our ads. I feel like Facebook is a great place to get exposure and keep our brand fresh in their mind for when they are shopping. It provides another touch point for us.
  • Everything is transparent online. It can be hard when you have disgruntled customers that blow up social media. We used to worry about the negative impact that would have but we actually find it to be a positive. Being open, honest, and responding quickly to our "haters" really helps build our reputation and keeps people coming back to our brand.
We use a variety of touch points and Facebook for Business is one of them. You can't be everywhere, but you do have to spread your resources so you are overlapping and reaching your target markets on various outlets. This is one of the places we feel like our money makes an impact on our conversion rates.
The ROI may not be worth it for some small businesses. Cost of conversion through this means of advertising can get pricey. Facebook for Business seems better suited to large companies or recognizable brands. If your trying to work your way up Google rankings, Facebook for Business might be a good way to help with those efforts. Increased visibility, engagement, and fresh content are all winners for increasing your search rank. If your customers don't use Facebook, don't waste your money there. For example, I just can't see myself engaging in a funeral home ad or with a bail bondsman.