Item: Meta Business Manager
Rating: 8
Author: Kiara Elder

Use Cases and Deployment Scope

We uses this to keep in contact with our customers via our Facebook pages. It allows us to answer questions quickly and efficiently while people are browsing our products. It allows for a smoother look to purchase route. It allows for better customer relations.

Pros and Cons

Connects with customers
Constant contact

Delay in response sometimes
It is dependent on Facebook's updates and can be slow.

Users and Roles

2 - Social Media Manager and the Office Manager: The two people who have the most influence and interaction with the outside customer base. They control what people see and how smoothly everything runs when it comes to customer interaction.

Return on Investment

Higher conversion rate
More click throughs

Alternatives Considered

Google Ads (formerly AdWords)

We use both; they reach different markets.

Other Software Used

Twitter Ads

Likelihood to Recommend

It is great for having the constant contact with customers via Facebook. It allows me to answer questions with less of the phone and email waiting time, and often, has that instant gratification. The down side is, because it exists, people want that instant gratification which can be harder when you are a small business and are not constantly on the computer.

It allows us to answer questions quickly and efficiently while people are browsing our products.

Overall Satisfaction with Facebook Pages Manager