A Must for Social Media Managers
December 12, 2019

A Must for Social Media Managers

Katherine DaltonHoffman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook Pages Manager

Facebook Pages Manager is managed by the Marketing Department and mostly by me. We use it to keep track of paid campaigns for our one Facebook page and our ads target people to sign up for conferences, webinars, virtual events, and other miscellaneous products.

Pros

  • Easy to use dashboard
  • Insightful reporting

Cons

  • Reporting sometimes hard to understand
  • Sometimes feels like there are a lot of steps to get to the data you need
4 - The marketing department and our COO are the only people that have access to manage our Facebook Pages Manager. I am the person tasked with managing our company's one Facebook page and my title is Digital Event Marketing Manager.
  • Able to reach our audience for our targeted promotions
  • Able to grow our page by attracting specific people in our niche industry
I like how big the dashboard is on Sprout and Hootsuite, however, I prefer Facebook Pages Manager for my ability to track and promote my campaigns. I like the overall look of Hootsuite and Sprout as well but using Facebook directly for managing and monitoring makes me more confident that the data is accurate and correct.
Facebook Pages Manager is great for managing multiple pages. I have used this for over 6 years and have managed multiple pages at once with it and now I am managing only one page. It's great for both situations and I love how easy it is to create promotions. My only suggestion is to make reporting easier to understand and more customizable.

Meta Business Manager Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
8.3
Content planning and scheduling
5
Audience targeting
10
Content optimization
10
Workflow management
Not Rated
10.0
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
10.0
Lead generation
10
Content marketing
10
Paid media management
10
Campaigns and promotions
10
10.0
Twitter
Not Rated
Facebook
10
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
10
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
Not Rated
10.0
Role-based user permissions & privileges
10
Mobile access
10

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