The Best Social Management Platform Out There
January 18, 2020

The Best Social Management Platform Out There

Brittany Goodman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook Pages Manager

My company uses Facebook Pages Manager across our company to manage and post content for our different brands. This platform helps us keep organized and prevents overlapping content being released (via the scheduler). It's also easy to pull quick page analytics and measure performance across brands via the Insights tool.
  • Insights Tool: it's easy to navigate and gives us a clear view of how we're doing organically.
  • Scheduling: for the most part scheduling and making edits to scheduled posts is simple and straight forward.
  • Schedule (for some pages): I find the toll sometimes doesn't work via the main page and instead you have to go into the much clunkier Creator Studio.
  • Creator Studio: I feel like it's such an unnecessary tool, everything in it used to be easier to find/execute elsewhere.
20 - Social Media Marketing Manager (me), as well as the upper management of the company (CEO), are regularly using Facebook Pages.
  • Increase in productivity/ being able to manage multiple pages in less time.
  • Being able to work ahead with the scheduler tool.
Facebook Pages is a much more fleshed out product, mainly because it is a Facebook product and is 100% integrated. HubSpot had the scheduling, social listening, and analytics we needed but it was all just a tiny bit easier with Facebook.
When managing/comparing multiple plans in a brand, especially when it comes to pulling organic analytics. Also when you need to work ahead and schedule out, Facebook has probably the best tool—it's pretty simple to schedule any type of content and be assured it will actually go out. Finally, Facebook Pages is a great tool for anyone who needs to communicate with their customers easily and quickly.

Meta Business Manager Feature Ratings

Broad channel coverage
Content planning and scheduling
Content optimization
Workflow management
Automated routing and prioritization
Customer interaction histories
Bulk actions
Content marketing
Paid media management
Not Rated
Campaigns and promotions
Role-based user permissions & privileges
Mobile access