A business necessity--you have to have it.
January 17, 2020

A business necessity--you have to have it.

Chad Carman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook Pages Manager

We use Facebook Pages Manager to manage roughly 50 pages in various states throughout the U.S. It allows a centralized way to control all pages representing our brand at the local level, giving us the flexibility to assist those in the area to the amount they need assistance with their tasks.

Pros

  • Centralized spot to control a wide range of pages
  • Easy to assist others who may not know how to do things

Cons

  • Can be overly complicated for new users
  • Getting support is nearly impossible.
5 - Marketing and Field Operations
  • Positive impact allows control over a wide range of pages
  • Easy to assist others who need help
Sprout Social / Agorapulse work much better for content management and overall marketing objectives. None of these can be used in lieu of Facebook Pages Manager simply because they can't control settings/admin the way that Pages Manager does. Again, you can't avoid using Pages Manager in a real-world setup for high-end marketing.
The experience with Facebook Pages Manager isn't necessarily great. However, it is 100% necessary for any business. Facebook Pages Manager gives a greater amount of control for groups that have to control multiple businesses in a central location. In today's world, I'm not sure how a larger business could get by effectively without Facebook Pages Manager.

Meta Business Manager Feature Ratings

Filtering out noise/spam
3
Content planning and scheduling
5
Audience targeting
4
Content optimization
2
Workflow management
6
Automated routing and prioritization
3
Customer interaction histories
6
Bulk actions
2
Lead generation
2
Content marketing
4
Paid media management
5
Campaigns and promotions
5
Facebook
10
Instagram
6
Campaign success analytics
7
Real-time tracking
6
Role-based user permissions & privileges
10
Mobile access
6

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