A Lot of Data and Options, If You Can Figure Out How to Use It
May 07, 2020

A Lot of Data and Options, If You Can Figure Out How to Use It

Kristi Porter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook Pages Manager

I am a solopreneur, and have a Facebook Page for my small business. Facebook Pages Manager allows me to schedule posts, check stats, have a pixel for retargeting, and chat with those who send me messages. Because Facebook is the primary social media platform referring traffic to my website, it's helpful to have all of this in one place.
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
  • It's so complicated! I always have trouble finding what I need, and some of the data is really hard to read and interpret. I know I make use of very little simply because of the time, effort, and brainpower it takes to sort through it all.
  • I'm not quite sure why they moved post scheduling here. It was much, much simpler when you could do it in the feed rather than in Pages Manager.
  • They are so hard to contact if you need answers from the company. Everyone complains about that constantly. You feel pretty much out of luck if you actually need to reach them.
  • I appreciate the fact that they are always updating and innovating, but I wish they could streamline and improve base offerings before adding more bells and whistles.
  • I haven't really tried the Ads feature because it seems really complicated. I've boosted posts before, but that's it. I'd probably get help if I needed to run an Ad campaign.
2 - I'm mostly the person who manages the Page, looks at insights, boost posts, schedule posts, etc. As a solopreneur, it pretty much all falls on me. However, a couple of times, I have had an intern assist with social media, and that's the case at this moment. My current intern also schedules posts occasionally and looks at insights. But she doesn't use it in-depth either.
  • Pro: It gives me a central place to manage my Page.
  • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
  • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
  • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
I have used Twitter analytics before, and look at my Pinterest analytics now and again. Twitter and Pinterest both have easier interfaces to navigate, which is really nice, but I know they don't have near the data that Facebook does. Additionally, I just started using my business Instagram account, and plan to look into those analytics more soon.
If you need to manage a Facebook Page, there is no alternative, so you're kind of stuck there. But just be prepared to sit and learn it. You can add and edit your Page pretty painlessly, but if you plan to do something a little more complicated such as run offers, create ads, assign roles, and more, just realize that it will take you some time to learn how to find and manage these tools, or you'll have to ask a friend or Google for answers.

Meta Business Manager Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
Audience targeting
Content optimization
Workflow management
Automated routing and prioritization
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Lead generation
Content marketing
Paid media management
Campaigns and promotions
Campaign success analytics
Real-time tracking
Competitor analysis
Role-based user permissions & privileges
Mobile access