Item: Brandwatch
Rating: 8
Author: Ellis Devine

Overall Satisfaction with Brandwatch

Use Cases and Deployment Scope

We use Falcon to schedule social content posts across Facebook, Instagram, Twitter, Linkedin, etc., to support our business's omnichannel strategy. Which is ideal for supporting our marketing mix. Most recently, we have been experimenting with Linkedin carousels to make our content more stackable. Falcon plays a crucial role in making it efficient to deliver to the different channels.

Pros and Cons

Pros

The user interface is intuitive and slick
It can send content to a variety of social channels
It allows is to schedule in advance and reduce duplication of effort

Cons

It doesn't offer a free trial
The mobile view does lack features

Most Important Features

Social media integrations
Scheduling tool
Analytics for optimisation

Return on Investment

Increase brand awareness
Time saving
Optimise social content

Key Insights

Do you think Brandwatch delivers good value for the price?

Yes

Are you happy with Brandwatch's feature set?

Yes

Did Brandwatch live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Brandwatch go as expected?

I wasn't involved with the implementation phase

Would you buy Brandwatch again?

Yes

Other Software Used

Magnolia

Likelihood to Recommend

We recently launched a carousel campaign in a bid to make our content more stackable. With the wide variety of social media integrations, it made it easy to create the social post once and publish it everywhere. This made the process much more efficient, less laborious, and removed duplication of effort.

Comments

Please log in to join the conversation

Excellent for an omnichannel strategy - with a birds-eye view!

Software Version