A very professional tool that helps many social media teams
January 27, 2022

A very professional tool that helps many social media teams

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Pro,Enterprise/Q,Enterprise/M

Modules Used

  • Audiences

Overall Satisfaction with Brandwatch

It helps us a lot in monitoring the brand on social networks, as well as getting to know our target audiences better. It is a very professional tool that allows a great depth of analysis and at a commercial level it is useful to better target messages and content strategies on social channels.It allows you to confuse queries in a simple and highly customizable way.

Pros

  • Improve the customer experience
  • The connection via API is very good
  • Its flexibility and scalability adapts to all types of organizations

Cons

  • The analysis and monitoring of influencers
  • Sentiment analysis using AI
  • Higher level of audience data filtering
  • It allows to improve the management of conversations, it does it very well
  • It has a good sentiment analysis tool
  • Reports are clear and very detailed
  • It helps us optimize the marketing budget, with Brandwatch we get a more effective analysis in less time
  • in one place we have all the data, which improves team productivity
  • The learning curve is very short and the teams join quickly
We like its level of detail in the analysis, as well as how it shows the results or report data with advanced, friendly and clear graphics that help in decision making. Although in some versions or licenses the price is higher, Brandwatch achieves better and more professional results, we can summarize that it is a more advanced tool with more expertise

Do you think Brandwatch delivers good value for the price?

Not sure

Are you happy with Brandwatch's feature set?

Yes

Did Brandwatch live up to sales and marketing promises?

Yes

Did implementation of Brandwatch go as expected?

Yes

Would you buy Brandwatch again?

Yes

It is very appropriate for social media teams that develop a very professional and highly detailed work, who want to make their social media strategies profitable.It is not appropriate for companies that are not serious about social channels and do not want to invest in top tools.Social media teams are better with Brandwatch

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