TrustRadius Insights
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
Starting at $800 10k mentions
View PricingOverview
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
Recent Reviews
Reviewer Pros & Cons
Pricing
Pro
$800
Cloud
10k mentions
Enterprise
3000+
Cloud
Unlimited mentions or Queries
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Take your Brandwatch data anywhere: The power of the API
YouTube
Brandwatch is... More Simple to Use
YouTube
Brandwatch has... More Filters
YouTube
Social Media: Measurement and Reporting
YouTube
Brandwatch has... More Data Quality
YouTube
Brandwatch Experts: 1. Sentiment Analysis
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
Brandwatch Features
- Supported: Proprietary listening technology providing quality data coverage
- Supported: The most advanced, customizable charting and analysis functionality available
- Supported: Unlimited users and a range of distrubution, sharing and permissions options
- Supported: Flexible dashboards with over 25 different components
- Supported: 30+ fully-supported languages, including Topics and sentiment extraction
- Supported: Sophisticated demographic and theme analysis
- Supported: Owned Twitter and Facebook channel tools
- Supported: Automated, intelligent and custom alerting features
- Supported: Bulk processing and automation of categorization and tagging
Brandwatch Screenshots
Brandwatch Video
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Brandwatch Integrations
Brandwatch Competitors
Brandwatch Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Social Analytics & Insight highest, with a score of 8.1.
The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).
Brandwatch Customer Size Distribution
| Consumers | 1% |
|---|---|
| Small Businesses (1-50 employees) | 9% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(149)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.
Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.
Users frequently recommend Brandwatch for the following reasons:
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Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.
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Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.
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Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.
Attribute Ratings
Reviews
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Score 3 out of 10
Vetted Review
Verified User
We use Brandwatch to manage our social media content distribution and gain insight into our target audience. We faced the challenge of dealing with multiple accounts and not being able to efficiently track our analytics.
- Easy to use
- Responsive Customer Support
- Included influencer management
- Client Management
- Linkedin Functionality
- UX Design
- Automations
- Scheduling posts on multiple accounts
- Seeing the analytics on past posts done through BW
- The listening tool just not for LinkedIn
- Lost time having to redo posts on Linkedin which defeats the purpose
- Not able to have our graphic designer and copywriter work within the tool
- Has let us to build an internal workflow that is automated
Hootsuite visually looks better and has way more integrations/ suggestions/ areas to save copy/ resharing ability/plus Later is more affordable for small business owners but ideal for creatives to visualize and manually adjust feeds.
January 27, 2022
A very professional tool that helps many social media teams
It helps us a lot in monitoring the brand on social networks, as well as getting to know our target audiences better. It is a very professional tool that allows a great depth of analysis and at a commercial level it is useful to better target messages and content strategies on social channels.It allows you to confuse queries in a simple and highly customizable way.
- Improve the customer experience
- The connection via API is very good
- Its flexibility and scalability adapts to all types of organizations
- The analysis and monitoring of influencers
- Sentiment analysis using AI
- Higher level of audience data filtering
- It allows to improve the management of conversations, it does it very well
- It has a good sentiment analysis tool
- Reports are clear and very detailed
- It helps us optimize the marketing budget, with Brandwatch we get a more effective analysis in less time
- in one place we have all the data, which improves team productivity
- The learning curve is very short and the teams join quickly
We like its level of detail in the analysis, as well as how it shows the results or report data with advanced, friendly and clear graphics that help in decision making. Although in some versions or licenses the price is higher, Brandwatch achieves better and more professional results, we can summarize that it is a more advanced tool with more expertise
November 10, 2021
Very pleased with Brandwatch
In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our projects. We currently have a query running capturing information about our academic competitors. In our class sessions students present weekly findings and discuss the results of the week.
In a research environment, I use Brandwatch to collect textual data I use in academic publications. I use the basic Dashboards offered in Brandwatch and then extract the textual data for use in SAS Text Miner. I have had excellent success with this combination of software tools.
In a research environment, I use Brandwatch to collect textual data I use in academic publications. I use the basic Dashboards offered in Brandwatch and then extract the textual data for use in SAS Text Miner. I have had excellent success with this combination of software tools.
- Filters textual data
- provides excellent options in terms of dashboards
- very efficient and timely data downloads
- quick response from the support team
- I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
- I would like to see a more comprehensive historical data pull
- Ease of use
- Speed
- reliability
- Very productive research tool
- Training students to use tool when they leave our school
Ease of use and speed are the two most important attributes. Brandwatch is a comprehensive listening tool.
November 06, 2021
Crimson Hexagon User's Review
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and sentiment around keywords and topics of interest.
We typically use the tool to identify sentiment and related keywords associated with a brand during and after campaigns that are run.
- Crimson is a pioneer in applying the supervised machine learning algorithms for sentiment classification. Hence the sentiment engine is robust.
- I personally like the topic wheels that show the overarching topics and sub topics in an easy to understand wheel representation.
- I also like the word associations network graph that it provides for top keywords. Very informative and engaging graph.
- Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
- I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
- Data sources need to be expanded from the current offering.
- The query setting up process is easy.
- The sentiment classification is fairly good.
- It has helped us detect early negative comments that could possibly be damaging for the brand. This has helped us save negative press and undue negative attention on social media.
- It has helped us monitor the brands popularity accurately to an extent.
Crimson has some unique visualization that is not possible with other tools. The topic wheels, keyword network graph etc., are not available in other tools.
The sentiment engine is also unique as you can customize the machine and automate it to your need.
3
Social media monitoring and analysis.
2
Brandwatch is intuitive. Doesn't require technical expertise to use.
- Tracking brand popularity.
- Detect negative sentiment on social.
- Understand consumer reviews, sentiment around brand.
Yes
Radian 6, Talkwalker
- Product Features
- Product Usability
- Product Reputation
Features are intuitive and easy to set up.
Would buy Bw again.
The Brandwatch tool is used to generate consumer insights using the social data for clients, as a service company we provide listening service to clients using the Brandwatch tool. The tool is majorly used by the research and HR department for the client as well and employee hiring purposes. The features and UI helps us to understand the consumer behaviors and provide the same insight to clients.
- It helps to create Consumer Insight report
- It helps to create Influencer Analysis report
- It helps to create Campaign Analysis report and see the performance of the campaign
- Image recognition features
- Speech Analysis features
- Attractive wordcloud
- Profile analysis dashboard
- Influencer analysis dashboard
- Location map mention
- It helps for creating quick report
- The data is accurate and clensed
- 360 degree social listening service
The mention count is accurate in Brandwatch compared to others and features are user-friendly and easy to navigate.
The profile setup is easy on Brandwatch, and the best part of the tool is the ease of use. The tool gives the complete package for Social media Analytics, Monitoring, and reporting. The graph visualization stands out against its competitors.
The profile setup is easy on Brandwatch, and the best part of the tool is the ease of use. The tool gives the complete package for Social media Analytics, Monitoring, and reporting. The graph visualization stands out against its competitors.