Great Tool for User Insights
March 29, 2024
Great Tool for User Insights
Score 6 out of 10
Vetted Review
Verified User
Software Version
Figma Organization
Overall Satisfaction with Figma
We leverage Figma for across the new product development process—to conduct early state concept testing and resonance testing and mid stage user testing on product prototypes. It's proven invaluable for deep design work such as this.
- Prototyping
- Defining user flows
- Building marketing collateral
- Gaining concensus on high level future state visions for an experience
- Licensing has a high price point, so not everyone on our team has access to all functionality
- Client or cross-team collaboration is limited and challenging if everyone does not have a license. The comment-only functionality for non-licensed users is severely limiting and a high point of frustration.
- The Miro plug-in is useless. I was disappointed to find that it essentially just imports a static, un-editable image. It also does NOT update the image import automatically when a change is made to the original Figma file - extremely frustrating. I still can't understand what the purpose of this plugin is or the value it delivers.
- Not user-friendly or intuitive for folks who need to use Figma, but whose role isn't primarily design-related. Requires significant time investment to really understand, navigate, and utilize the UI.
- The visual assets produced in Figma have enabled us to create high levels of alignment across stakeholders on the products to be funded and developed.
- User testing of Figma wireframes and flows has enabled us to drastically reduce risk of bringing poor experiences to market, through early user and consumer feedback.
Do you think Figma delivers good value for the price?
No
Are you happy with Figma's feature set?
Yes
Did Figma live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Figma go as expected?
I wasn't involved with the implementation phase
Would you buy Figma again?
Yes