Item: Formstack Forms
Rating: 8
Author: Brett Doucette, ABC, MBA

Overall Satisfaction with Formstack

Use Cases and Deployment Scope

Formstack was used by the marketing department where I used to work. I use Formstack for all of our lead capture across our whole website, but mainly the contact us page. Since starting with Formstack over several years ago, I've seen an average lead conversion rate of around 20% -- most are marketing-qualified leads.

Pros and Cons

Pros

Formstack is [easy] to use. For example, building forms is a breeze.
I love that it integrates seamlessly with Unbounce and regular .PHP sites to give us quality, high converting lead pages.
Dashboard stats are a bit rudimentary but do a nice job giving a birds-eye view of lead capture progress.
Different types of form formats are available which is great.

Cons

Form stylizing on your website, without deep knowledge of CSS, can be a bit tricky.
Dashboard is a bit unimpressive; needs UX/UI improvements.
Integration APIs are a bit limited and its web hook function (if employed) can be a bit intimidating to set up the first time.

Return on Investment

More quality leads!
ROI really hasn't been formally been measured.

Alternatives Considered

Gravity Forms

I am not aware of other competitors out there to FormStack other than modules or plug-ins deployed on WordPress or Drupal built sites. I do think that forms deployed through marketing automation platforms (HubSpot, Marketo, Pardot) are better alternatives due to the if-then logic features.

Other Software Used

AuthorityLabs

Likelihood to Recommend

Depending on what your lead capture goals are, this a good solid, entry level option for building and maintaining lead capture forms. If you're considering Formstack, I would recommend signing on for a free trial first so you can play around in it and see how easy it is to create forms and how your team could use the product most effectively. Feel free to make your own form templates with your brand's colors to really visualize how the forms could look and function.

Formstack Forms Feature Ratings

Comments

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Robin Bryant
(Vendor Representative) commented 8 years ago
Hi Brett! Thank you for taking the time to review Formstack! We are delighted to see you’ve been a long time customer and your high level of satisfaction with our product. You mentioned a couple of items that I wanted to offer help. We do have a conditional logic feature (https://www.formstack.com/features/conditional-logic) that works on if-then logic. You also mentioned that CSS can “be a bit tricky”. Here is a Support page that will help guide you through any future CSS changes (https://support.formstack.com/customer/en/portal/articles/1239064). If you find you need help with these or any other platform questions, please reach out to our Customer Support team, and they will be more than happy to help. One feature you may find useful for your lead generation efforts is our Conversion Kit, which includes some helpful tools from Partial Submissions to A/B testing. When you get a moment, visit here to learn more: https://www.formstack.com/add-ons/conversion-kit. We are continually updating our software and as a paying customer you have the opportunity to send us platform suggestions, please visit our Ideas site here: http://ideas.formstack.com and give us any recommendations you have big or small!

Formstack is intuitive, easy-to-use

Software Version