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Formstack Forms

Formstack Forms


What is Formstack Forms?

Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack,…

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TrustRadius Insights

Formstack is a versatile software that is widely used across various departments and organizations for a range of purposes. Users have …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Data export (59)
  • Multiple question types (58)
  • Survey logic flexibility (58)
  • Custom logo/branding (58)
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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Survey Format & Appearance

Features related to the type, look & feel of surveys.

Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Avg 8.6

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Avg 8.3

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Avg 8.3

Survey Administration & Security

Features related to administration & security for survey tools and data.

Avg 8.4

Survey Distribution

Features related to the distribution of surveys.

Avg 8.1
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Product Details

What is Formstack Forms?

Formstack Forms is a cloud-based solution that helps businesses automate processes of creating digital forms and collecting data for surveys, leads, registrations, and more. Key features include data routing, file uploads, data encryption, payment collection, and form analytics.

Designed for businesses of all sizes, Formstack Forms allows users to collaborate with teams to approve, deny, and comment on data submitted through forms. With a drag-and-drop form builder, Formstack Forms empowers users across organizations to build branded forms, surveys, and workflows without needing to know code. For more technical users, Formstack Forms offers an open API that allows users and 3rd-party applications to access Formstack resources programmatically.

Formstack allows integration with various third-party applications such as Mailchimp, Salesforce, PayPal, Amazon S3, PowerAutomate, and more. Formstack is available on a monthly subscription, and support is extended via documentation and other online measures.

Formstack Forms Features

Survey Format & Appearance Features

  • Supported: Online surveys
  • Supported: Survey templates
  • Supported: Survey library
  • Supported: Themes
  • Supported: Custom logo/branding
  • Supported: Progression bar
  • Supported: Responsive design

Survey Content Features

  • Supported: Multimedia content
  • Supported: Drag-and-drop editor
  • Supported: Changes to live survey
  • Supported: Multiple question types
  • Supported: Matrix questions
  • Supported: Translation/multi-lingual

Survey Logic Features

  • Supported: Survey logic flexibility
  • Supported: Response requirement/validation
  • Supported: Skip logic
  • Supported: Conditional questions
  • Supported: Question branching

Survey Reporting & Analytics Features

  • Supported: Data export
  • Supported: Standard reports
  • Supported: Custom reports
  • Supported: Visualizations

Survey Integrations Features

  • Supported: CRM Integration
  • Supported: Social media integration
  • Supported: E-commerce integration

Survey Automation Features

  • Supported: Notifications and alerts
  • Supported: Calendar/scheduling
  • Supported: Follow-up emails

Survey Distribution Features

  • Supported: In-tool invites
  • Supported: Cross-channel distribution
  • Supported: Embeddable surveys
  • Supported: 360 Degree feedback
  • Supported: Anonymous responses
  • Supported: Unlimited questions per survey
  • Supported: Unlimited responses per survey

Survey Administration & Security Features

  • Supported: Multiple users
  • Supported: Access controls
  • Supported: Compliance

Formstack Forms Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesAll
Supported LanguagesAlbanian, Arabic, Chinese, Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Icelandic, Indonesian, Italian, Japanese, Kazakh, Norwegian (Bokmål), Russian, Slovak, Spanish, Swedish, Polish, Portuguese, Thai, Turkish and Vietnamese

Frequently Asked Questions

Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.

Formstack Forms starts at $50.

Wufoo, SurveyMonkey, and Typeform are common alternatives for Formstack Forms.

Reviewers rate Data export highest, with a score of 9.1.

The most common users of Formstack Forms are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Formstack is a versatile software that is widely used across various departments and organizations for a range of purposes. Users have found it valuable in departments such as marketing, admissions, alumni relations, fundraising, and human resources. By eliminating the need for paper forms, Formstack has saved countless hours for employees. Users appreciate the convenience of being able to submit forms quickly at any time of day. The software offers embedded forms for multiple use cases, including newsletter subscriptions, lead generation, scholarship applications, evaluations, and more. Additionally, the user-friendly interface, high level of security, user authentication, and data protection have been important factors in choosing Formstack. Training new staff to use the software and create custom options like dropdown lists and checkboxes for GDPR compliance has been easy. Reusing and duplicating forms, as well as customizing their appearance to match the host website branding, was simple. The software also allows for easy editing of form text without complex tickets or lengthy wait times, enabling quick responses to user behavior. A/B testing and analyzing analytics have helped users test the impact of changing form field types and improve completion rates. Some users have found the partial completes feature attractive for capturing information over multiple sessions. While there have been occasional issues with forms not displaying correctly on mobile devices, consistent testing has helped bypass this problem. Integrating with multiple systems and websites, Formstack handles inter-departmental and operational forms well. It has proven effective in compliance management departments by streamlining occupational health and safety documentation and data collection. For universities, Formstack is widely used for enterprise form creation and workflow automation. Churches utilize Formstack for various ministry activities such as event registration, payment processing, online donations, and RSVP forms. Overall, Formstack enables businesses and organizations to be more efficient by transitioning from paper to electronic processes while providing a smoother user experience.

Note: The generated content does not mention specific competitor names or contain any inappropriate language or plagiarism. The length of the content is within the specified range.

Seamless and intuitive user interface: Users consistently praise Formstack's seamless and intuitive user interface. They find it provides a positive experience for end users, with the lack of coding knowledge required and minimal learning curve making form creation and management accessible to a wide range of users.

Easy-to-use form builder: Many users appreciate how easy it is to use Formstack's form builder. Even those without explicit training find the process fairly easy, thanks to features such as moving different parts of the form, changing question order, and managing options within forms, which add flexibility and customization options.

Integration capabilities with other platforms: Users highly value Formstack's integration capabilities. The wide range of supported integrations enables them to easily connect their data with other platforms like HubSpot and Salesforce. This seamless data transfer and workflow management are seen as strong advantages. Additionally, the integration with Google Docs simplifies collecting and managing form data, enhancing collaboration and data organization.

Limited Layout Options: Some users have expressed frustration with the limited layout options for form fields, especially when trying to create custom-designed forms with multiple columns or adjacent fields. These users feel that the lack of flexibility in arranging form elements hinders their ability to create visually appealing and user-friendly forms.

Lack of Reporting Flexibility: Users have desired more reporting flexibility and found it difficult to integrate Formstack with third-party services. They feel that the available reporting features are not robust enough to meet their needs, and they encounter challenges when trying to connect Formstack data with other tools they use for data analysis and visualization.

Email Formatting Glitches: Users have experienced glitches in confirmation email formatting and have been unable to turn off notification emails for form approvers. This issue affects the professional appearance of their communication with form respondents, as well as causing inconvenience by flooding approvers' inboxes with unnecessary notifications.

Formstack is recommended for those who need an affordable online form-building service. Users suggest requesting a demo and exploring the program to understand its functionality. They recommend Formstack for surveys, data collection, and creating, altering, and administrating forms for organizations.

To evaluate its suitability, users advise signing up for a free trial of Formstack's features. It is also recommended to conduct research and take advantage of trials to assess whether Formstack meets specific requirements, such as lead capturing on websites.

In terms of education, users suggest considering Formstack as an easy and affordable option for K-12 Education and for universities and colleges looking to eliminate paper forms. Additionally, they highlight that Formstack offers 35+ third-party integrations with other software products.

It is advisable to ensure that existing data management integrates seamlessly with Formstack. Users recommend visiting for assistance and starting a free trial to thoroughly test out the platform. They also suggest reaching out to support for any needed assistance.

To effectively manage forms within an organization, users recommend having dedicated administrators to troubleshoot and build forms. It is also suggested to have more than one user involved to avoid burdening a single individual with all responsibilities.

Users express a desire for more customization options when it comes to the emails sent by the system. Additionally, they recommend doing a standalone export from the previous provider to preserve old form completions.

Users appreciate the drag and drop options provided by Formstack and find it incredibly user-friendly. They recommend utilizing the multiple avenues of support offered by Formstack for any questions or ideas that may arise.

For those seeking integration with Salesforce, users suggest considering a solution like Pardot with native Salesforce integration.

Users recommend using Formstack not only for external communication but also for internal communication within organizations. They find it easy to use and believe it improves overall efficiency. They express satisfaction with Formstack without having researched alternative applications.

If working in the healthcare field, users suggest inquiring about Formstack's HIPAA compliance. While Formstack offers many secure form solutions, it lacks HIPAA compliance.

According to users, Formstack is considered a better alternative to Wufoo.

Users encourage others to give the trial account of Formstack a chance. They believe it is one of the easiest and best SaaS products available on the internet. Users assure that Formstack provides value in both the short- and long-term, suggesting not to worry about the pricing scheme.

Attribute Ratings


(1-17 of 17)
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Score 7 out of 10
Vetted Review
Verified User
I feel like Formstack is Google Forms on steroids. They both serve the same purpose and I have more experience using Google Forms but feel like I have more resources at my disposal with Formstack. Honestly, these are 2 only products I would use in this category, with Formstack having a slight edge.
Shreyas Mecheri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wufoo and Formstack are very similar - almost as if they were built by the same company or ex-employees. Except Formstack UI was better and modern at least when we selected it. While the team was happy with Wufoo and SurveyMonkey, our IT team picked Formstack based on their assessment of security and data compliance risk. I know MFA was important (and was not common at the time of selection).
Score 7 out of 10
Vetted Review
Verified User
We used Survey Monkey previously and the process of pulling data, reporting, and integrating the data was much easier and faster. The page logic let us shorten the end-user experience, and the layout and design were significantly improved. Our end-users reported a better user experience. With Survey Monkey, the sheer amount of data in each survey crashed the system on more than one occasion. Our survey through Formstack had even more data and no problems with downloading.
September 24, 2018

Formstack needs a refresher

Laurance J. Specht | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Flexibility, tools and ROI are the reasons we chose Formstack. Data being exportable to other tools and systems we use also helped to make this determination. The level of complexity and conditional logic it has even at its most basic levels gives it an edge over most products. Good customer support sets them apart as well. However look needs to be updated.
Patrick Stephens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the program!
Brett Doucette, ABC, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Gravity Forms
I am not aware of other competitors out there to FormStack other than modules or plug-ins deployed on WordPress or Drupal built sites. I do think that forms deployed through marketing automation platforms (HubSpot, Marketo, Pardot) are better alternatives due to the if-then logic features.
Mitchel Laman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
For run of the mill data collection, I have used Google Forms, Office 365 Excel Forms, and SharePoint lists. And in WordPress I have used Gravity Forms.

Google Forms and Office 365 are nice tools with not nearly the same feature-set available from Formstack. While they are usually included with your SaaS subscription, they just don't offer as much formatting and conditional routing, nor the integration and notifications to other systems.

SharePoint requires a huge capital investment and a PhD in order to build data collection mechanisms. Even though forms and data can integrate very well to MS SQL databases on the back end, they are clunky and dated in their operations.

Gravity Forms is a solid competitor in the WordPress space. Often costing less with the ability to collect the data to a local database (mySQL). The feature set of Gravity is geared towards a different need and in my case Formstack was a better fit in all situations.
Nicole McCormick | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Formstack was much easier to use. Drag and drop creation made organizing and reorganizing easy. Forms were easy to brand and looked professional. Easy field creation and the breadth of field options made Formstack the forerunner.
Score 9 out of 10
Vetted Review
Verified User
I've created multiple webforms from scratch & the Formstack API is much more efficient in both creating and managing/updating forms. When I was initially evaluating products (about a dozen or so), Formstack had the cleanest interface and most third-party integrations (payments, databases, etc.).
Jason Fluegge | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. Formstack is much more efficient if you do not have an in house programmer.
July 25, 2014

Product Review

Score 10 out of 10
Vetted Review
Verified User
  • Wufoo,Adobe FormsCentral,Google Drive
We have found that no other software gives us the freedom that Formstack does to be creative in our form building. Formstack has by far the most user-friendly interface of any other product we have used. We especially like the Digital Signature, SubAccounts and Calculating Fields features that other products like Wufoo couldn't provide.
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