Giftbit API Integration with Fuel Cycle needs some H.E.L.P.
February 14, 2020

Giftbit API Integration with Fuel Cycle needs some H.E.L.P.

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Giftbit

GiftBit is used by our org as the digital incentives program connected to a consumer panel run on the Fuel Cycle community platform. Its intent is to be a hands-off rewards mall provider for users on the platform when they want to redeem points for digital rewards. It is used primarily by API but its also used a lot manually (by me) for distribution of incentives to panelists directly when the API (or the Fuel Cycle community platform) fails to redeem or process a reward properly.
  • It has a nice email builder for sending messages along with an incentive code to a person.
  • It segregates my USD balance from my CAN balance at the dashboard level so I can monitor both.
  • The reporting is VERY basic.
  • Templates should be easier to create and re-use.
  • Negative: We lose money on failed redemptions via the API. If a user redeems their points on the platform for a reward but the Giftbit reward never gets to them in 90 days, Giftbit gives you back half the amount. Just not a fan of that business model as I end up many times having to pay the user the full amount again just to make them happy for the tech snafu caused by the API. This means for a $5 incentive that I pay $2.50 for the failed one plus another $5 to make it right with my panelist to save face.
I have experience with Rybbon, PayPal and Tango Card in addition to Giftbit. From the API perspective of attaching one of these incentive providers to your community platform as its rewards mall it's not even close as Tango Card does the best job hands down. I have not had one complaint from any of my ~18,000 users regarding redemption issues or problems and I'm two months in to the relationship with Tango.
Giftbit and its API was recommended (maybe mandated?) to us by our community platform provider as the only option so we weren't able to shop around. That is the genesis of its use as if we'd had our druthers, would have considered others.
When a redemption via the API connected to my community platform provider failed, the support was extremely limited. It was fast but limited. Most common conversations with Giftbit support ended in "unfortunately we cannot help you or your recipient with that issue." I'm not sure if Giftbit deserves 100% of the blame for API issues with Fuel Cycle community platform but the end result is that a user will redeem their points for a reward and would never get it. Once these issues are reported to me, I couldn't help them from the dashboard either as I was unable to review their claim codes, etc. and make it right, resulting in lost $.

Do you think Giftbit delivers good value for the price?


Are you happy with Giftbit's feature set?


Did Giftbit live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Giftbit go as expected?

I wasn't involved with the implementation phase

Would you buy Giftbit again?


Giftbit is suited for straightforward and repeatable incentives (to tech-savvy users familiar with digital rewards redemptions) and less suited for flexible ad-hoc rewards distributions. Also less suited for API integration with the Fuel Cycle community platform as it causes more problems than it solves. Having moved my panel to the FocusVision Kinesis community platform, I have had ZERO issues with their API integration with Tango Card.