Easy to use and super helpful in providing campaign optimization insights
August 24, 2022

Easy to use and super helpful in providing campaign optimization insights

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Glassbox

Optimizing marketing campaigns and being able to segment traffic easily and tie it to revenue. Also, we wanted to optimize our content strategy and monitor how users interact with different offerings on our website and improve it based on what interests them the most, and provide them with a personalized experience

Pros

  • Traffic segmentation
  • Marketing campaign optimization recommendation
  • A/B testing

Cons

  • More training
  • Integrations
  • Ad-hoc funnels
  • Revenue points
  • Campaign optimization
  • UX/UI improvement
The user interface is clean and the tool's ability to show different users in the organization what they care about in terms of data and reports

Do you think Glassbox delivers good value for the price?

Yes

Are you happy with Glassbox's feature set?

Yes

Did Glassbox live up to sales and marketing promises?

Yes

Did implementation of Glassbox go as expected?

Yes

Would you buy Glassbox again?

Yes

If you have Google Analytics in your marketing stack, Glassbox is without a doubt the piece that is missing in terms of insights. The tool is a great addition if you want to dive deeper into what caused a user to abandon the session and not just where and actually see what happened during interactions with the website that drove a certain behavior.

Glassbox Feature Ratings

10.0
Product usage analytics
10
Customer experience dashboard
10
Customer journey mapping
10
AI-powered recommendations
10
10.0
Click analytics
10
Scroll maps
10
Conversion tracking
10
Goal tracking
10
Funnel Analysis
10
Session Recording and Replay
10
User Segmentation
10
10.0
Responsive Design for Web Access
10
Mobile Application
10
Dashboard / Report / Visualization Interactivity on Mobile
10
Mobile App Analytics
10
Security and Administration ()
Not Rated

Using Glassbox

100 - Marketing, Product, Analyst
10 - You don't need to be a tech person to use Glassbox but the ability to analyze and read reports is crucial in order generate actionable insights
  • Identify experience gaps
  • Optimizing marketing campaign
  • Improving website content strategy
  • Understanding what makes the customers tick in terms of website content
  • A/B testing
The ongoing support and the almost immediate value that we see from using Glassbox

Using Glassbox

Glassbox has made it a mission to make the experience for the client as easy as possible. The entire system is intuitive and every report, screen and widget can be customized in just a few clicks, making both the onboarding and ongoing use a lot easier and enjoyable and helping us focus only on the business use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Widgets set up
  • Data export
  • Filters
  • Reports
  • Revenue points are valuable for the marketing team, but it takes time to decide what you want to see and set it up afterward
Yes - Our mobile users are a crucial part of our revenue and Glassbox mobile does a fantastic job in helping us track the front and back of the mobile app and track interactions and different events that other solutions couldn't help us with

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