February 08, 2020
Score 9 out of 10
Overall Satisfaction with Glassdoor.com
We use Glassdoor.com to own the reputation of our clients and to sponsor jobs through PPC when necessary. We also have a review response strategy and try to respond to each review. Glassdoor also shows us to advertise on some competitor sites and to programmatically serve display ads to our audience.
- Owning your company profile and reputation.
- Programmatic display advertising.
- Company updates seem to provide little value.
- Tracking is constantly an issue.
- PPC is consistently top performer in CPA.
- Quality of candidates is higher than competitors.
Indeed is still nascent in the space but often claims to have more reviews for a company. This is true, but we’ve seen these reviews mainly coming from more entry-level or hourly workforce. Glassdoor seems to be more prevalent with all job seekers. Comparably is an up and coming competitor in the space that has a good business model and value prop, just not the SEO value and traffic.
Support is generally excellent, but there can be a fair amount of bureaucracy at times for requests. The support people are very knowledgeable of the platform, but sales seem to regurgitate the same info when trying to negotiate or upsell a client. Technical issues are rare and usually solved quickly.
Do you think Glassdoor.com delivers good value for the price?
Are you happy with Glassdoor.com's feature set?
Did Glassdoor.com live up to sales and marketing promises?
Did implementation of Glassdoor.com go as expected?
Would you buy Glassdoor.com again?
You need to have a healthy budget for employer brand and marketing as profile ownership cost has gone up significantly in the past few years. Would not recommend for smaller businesses as it most likely wouldn’t be cost-effective. PPC is useful, but the campaign setup isn’t as smart as competitors’ offerings. If you need constant optimization, it may be best to use another technology to manage campaigns.