Item: Google Ad Manager
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

I use Google Ads Manager to advertise our products. We tried to use paid search campaigns with still images of the gas industry. It was amazing to use. the interaction was a bit hard to do with google analytics, so we had to refer to YouTube for that but overall it was easy to use and they have a lot of tutorials that help you to see a lot of new features which you did not know they had.

Pros and Cons

Tracking of campaigns
Keyword research

Provide hide option for not useable campaigns.
Tricky to connect with Google Analytics in my opinion.

Return on Investment

Cost effective
No external tool required
CPC is easy to measure

Alternatives Considered

None

Key Insights

Do you think Google Ad Manager delivers good value for the price?

Yes

Are you happy with Google Ad Manager's feature set?

Yes

Did Google Ad Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Ad Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Google Ad Manager again?

Yes

Likelihood to Recommend

It is a cost-effective platform. Google Ad Manager provides the option to run ads globally with few clicks. Ads for clients are also easy to manage and we can give them the statistics also very quickly. The best is the keyword research tool. This saves us the trouble of seeing an external tool.

Google Ads is my personal fav!

Overall Satisfaction with Google Ad Manager