Biggest Player in the Search Marketing Game
May 13, 2022

Biggest Player in the Search Marketing Game

Ben Sottek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Ad Manager

I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less emphasis on video and display campaigns. This is due to the goals of the clients and the user intent that we can tap into with search campaigns.
  • Bulk edits and changes streamline management of large accounts
  • Reporting options are robust and easy to use
  • Provides the largest market share of search marketing in the world
  • More visibility into smart-bidding algorithms
  • Optimization recommendations other than spend more
  • More transparency in search terms reports
  • High-intent leads
  • Brand protection
  • User intent learnings
Google ads manager is the forefront in search marketing. Other platforms mirror features and trends set by Google while Google continues to innovate and evolve in a class of its own.

Do you think Google Ad Manager delivers good value for the price?

Yes

Are you happy with Google Ad Manager's feature set?

Yes

Did Google Ad Manager live up to sales and marketing promises?

Yes

Did implementation of Google Ad Manager go as expected?

Yes

Would you buy Google Ad Manager again?

Yes

Google Ads is well suited to advertisers that operate in a space with healthy market awareness. If they are advertising a product or service that users are generally aware of and search for, Google ads campaigns could be successful. For those that have a new or extremely niche offering, there may not be enough search volume to justify the effort.

Google Ad Manager Feature Ratings

Ad campaign creation
8
Ad deployment
7
Display advertising
5
Ad display and retargeting segmentation
7
Data Transfer
8
DSP integration
Not Rated
Ad dashboards
9
Ad performance reports
9
Ad conversion tracking
9
Ad attribution reporting
8
Ad forecasting and optimization
5